Reebok has signed Jay-Z to a multi-year deal,
giving the rapper his own "signature" line of sneakers. Jay-Z’s "S.Carter
Collection by RBK" is scheduled to hit stores nationwide in June.
"The collection is an authentic reflection
of my personal style," Jay-Z told AllHipHop.com in a statement. The shoe
will sell for around $150. Reebok says it will also market a $95 version to
attract kids. A special CD single from Jigga written specifically about the
sneakers will be included with every pair sold for a limited time.
Jay will start appearing in the Reebok advertisements
in February. The campaign will start running during the NBA’s All-Star weekend,
which takes place February 7-9.