jayz-2

Jay-Z Signs Sneaker Deal With Reebok

Reebok has signed Jay-Z to a multi-year deal,

giving the rapper his own "signature" line of sneakers. Jay-Z’s "S.Carter

Collection by RBK" is scheduled to hit stores nationwide in June.

"The collection is an authentic reflection

of my personal style," Jay-Z told AllHipHop.com in a statement. The shoe

will sell for around $150. Reebok says it will also market a $95 version to

attract kids. A special CD single from Jigga written specifically about the

sneakers will be included with every pair sold for a limited time.

Jay will start appearing in the Reebok advertisements

in February. The campaign will start running during the NBA’s All-Star weekend,

which takes place February 7-9.

blog comments powered by Disqus