AllHipHop.com News  

LL Cool J To Pay Tribute To Run-DMC, JMJ In New Commercial

jammasterjay

LL Cool J will pay homage to Run-DMC in his rap

for a new Dr. Pepper commercial. The ad was filmed before the Oct. 30 murder

of Jam Master Jay. LL Cool J specifically mentions Jay in his lyrics.

"After some deep thought and discussion

about how appropriate it would be to air this commercial, the surviving members

of Run-DMC, as well as members of Jason Mizell’s family, felt it would be a

fitting tribute," John Clarke, Dr Pepper/Seven Up chief advertising officer

told AllHipHop.com in a statement.

"We were deeply saddened to hear of Jay’s

tragic death," Clarke continued. "Early in the planning process we

began discussing which music ‘originals’ we wanted to celebrate in this campaign.

Run-DMC surfaced as the obvious and undisputed pioneer of the hip-hop sound.

We believe this tribute spot has even more meaning now for Jam Master Jay and

Run DMC fans, as well as the entire hip-hop fan and artist community."

A memorial will be featured at the end of the

ad that will run for eight weeks after the spot debuts during s during the NFL’s

conference championships, January 18-19. The advertisement will also be shown

during the Golden Globe awards, January 19.

blog comments powered by Disqus

AllHipHop Archives of Culture

Copyright © 1998 to Infinity, AllHipHop.com, Inc. All rights reserved. Reproduction in whole or in part without permission is prohibited. Powered by WordPress.com VIP

AllHipHop.com Today