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Rapper-turned-actor Ice-T has decided to follow Jay-Z, Russell Simmons and P.Diddy and enter the potentially rewarding world of designer clothing with IceWear. His first venture into clothing, Ice said the attire would project “cultural expression.”

The rapper said that the “fashionable young men’s street wear collection” clothing would be geared towards men chocked full of “hyper masculinity.”

The line carries a diamond shaped logo and a motto which reflects Ice’s status – “His name demands respect. His clothing line will command it.” A typical velour sweat suit will cost roughly $125 when IceWear hits stores.

According to the New York Post the line will launch in July of this year.