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Eve has entered into a distribution deal with

Innovo Azteca Apparel, who will design, market and distribute the rapper’s Fetish

clothing line.

The Fetish brand will be marketed to the junior

and contemporary women’s market through better department and specialty stores.

"Eve has become an influential fashion force,

and we are excited to collaborate with her to transform her fashion dreams into

a fashion reality. In recent years, the urban fashion lines have grown into

a major component of the retail marketplace with retailers understanding that

urban brands will play a very important role in their future success,"

said Jay Furrow, CEO of Innovo Group Inc.

"From what we have noted, the marketplace

has been waiting with great anticipation for Eve to launch the Fetish brand.

We feel very fortunate to have the opportunity to work with Eve in developing

the brand and hope to quickly fill the already existing demand for Fetish and

establish it as a premier fashion brand for years to come."