Coors Light will "celebrate self expression,"
by introducing collectors edition beer cans, designed by a local Denver, Colorado
The alcoholic beverages will feature the four
elements of hip-hop:B-boying, Turntablism, Emceeing, and Graffiti.
"Many of today’s artists have been
influenced by the hip-hop movement, which has never been more popular than it
is now," said Tom Dixon, assistant brand manager for Coors Light.
The cans will be available in 6-packs, 12-packs
and cases, and are on sale now.
"This summer, Coors Light not only wants
to recognize hip-hop’s widespread popularity, but also aims to celebrate
the freedom of expression that it stands for – and has stood for –
during the past 25 years."