Rapper Lil Jon
is fast becoming the king of cameo appearances, has locked in a deal with adult
film company Video Team to promote his own line of adult films and recently
inked a label deal with Warner Brothers.
The Atlanta rapper
heads up BME Entertainment, which stands for Black Market Entertainment.
"We got artists
signed already. Me and three friends I grew up with own the label," Lil
Jon told AllHipHop.com. "Trillville has their hit song ‘Neva Eva,’ that’s
really killing Atlanta right now. We also got Lil Scrappy and his song ‘Head
Bussa’ is killing the south."
The rapper is no
stranger to the game, having led all of Jermaine Dupri’s "So So Def Allstar
Compilations" to gold status while serving as VP of A&R at the label
for seven years.
used to see me everywhere he went, at all the clubs," Jon continued. "I’ve
known JD for a while. Once I saw him at a club and he told me he was going to
give me a job."
It appears Jon
learned well under JD’s tutelage and said that him taking his label to Warner
Brothers was purely motivated by his business sense.
He said the move
was strictly business and had nothing to do with the turmoil surrounding TVT,
the lawsuits they filed against Def Jam and the rumors that TVT’s owner, Steve
Gottlieb, was looking to sell the label for $20 million dollars.
signed to TVT as an artist, but we have other situations that we took advantage
of. Kings of Crunk is on TVT and we are trying to push that platinum,
Oobie is coming and so is Chyna Whyte."
Lil Jon &
The Eastside Boys Kings Of Crunk is an album that features an allstar
cast of rappers, including 8Ball & MJG, Petey Pablo, Mystikal, Trick Daddy
Ying Yang Twins and others.
not really considering ourselves rappers, so we got the best rappers in the
game to get on the tracks," Jon said. "We do our chant thing, make
the beats and let other people who really rap do the rap. We wanted to work
with people who we wanted to work with, who we admire and whose music we admired.
We went into it like we’re going to make a hot-ass album."