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Kardinall Offishall Gets Down With RadioShack, Preps New Album

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Canadian rapper Kardinall

Offishall and Dan-E-O have teamed with RadioShack Canada and Reebok to launch

the RBK Streetball Edition Motorola C350 cellphone.

The duo shot commercials

for the phone, which comes with an RBK Streetball Edition faceplate, a free

Reebok DJ bag, and a discount coupon at Foot Locker.

The advertisements

are aimed at increasing RadioShack’s exposure in the urban youth market in Canada.

"This promotion

and new advertising campaign takes us in a radically new direction," said

Lyndsay Walter, VP Advertising at RadioShack. "The urban youth market represents

a whole new customer base for RadioShack and we wanted to communicate in a way

that resonates with them. This market doesn’t just want phones that ring and

make calls. In addition to all those requisite phone functions, they want to

play games, send text messages and personalize their wireless communicators."

In related news,

Kardinall Offishall is almost finished recording his latest album, Firestarter

Vol.2: The F-Word Theory.

The album features

guest appearances from Bounty Killer, Busta Rhymes, Spragga Benz, Timbaland,

The Neptunes, Nottz and others.

Offishall also

has a feature role in the movie "Love, Sex & Eating The Bones,"

which will premiere this weekend at the Toronto Film Festival.

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