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LL Cool J First Music Artist In Gatorade Ad

LL Cool J has become the first musical artist to star in a Gatorade commercial.The :30 second spot titled “Everywhere” will debut today (January 1) during the Capital One Bowl, the Rose Bowl and the Orange Bowl.During the commercial, LL performs an original rap, explaining how the drink is “tested in labs and proven everywhere,” and rattles off a listing of places the drink may be consumed.While LL provided the music for Gatorade’s “Leave It on the Floor” commercial, this is the first time he or any musical artist has appeared in a commercial for Gatorade.”Music has always provided the emotional heartbeat to our commercials,” said Cindy Alston, VP of Communications and Equity development of Gatorade. “LL Cool J’s talent and passion that he brings to this ad help us connect in a powerful way with both athletes and sports fans.”The spot was directed by acclaimed video director Paul Hunter.A truncated :15 second version is also being prepared for air later in the year.

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