Bryan "Baby" Williams has inked a deal
with Lugz and will create his own signature athletic show called "The Birdman."
A special "bling bling" Cash Money
Stack Clip will be included with every Birdman shoe, which will retail for $70.00.
"Lugz definitely has their ear to the streets,"
Williams said. "They have a handle on what hip-hop culture is and what
fans really want. The Birdman sneaker reflects my own personal style. And this
is just the beginning. Believe that!!"
The shoe was conceptualized by Lugz Executive
Vice President, Larry Schwartz. Schwartz approached Baby and felt that the rapper
was a perfect fit to endorse his own brand of shoe.
"Baby is one of the most influential hip-hop
artists of today. He has sold millions of albums and his fan base is
worldwide," Schwartz said. "We are really excited about this new partnership
and expect to make a major impact in the marketplace."
A full marketing campaign will be launched around
the shoe, which will debut across the United States in May.