pharrellwilliams

Pharrell Williams Launches Ice Cream Sneaker Collection

Pharrell Williams of production duo The Neptunes has revealed

the name of his signature sneaker collection with Reebok will be called Ice

Cream.

The Ice Cream footwear collection will drop next month and is

part of a long term licensing deal between Williams and Reebok, the company

that will also produce his Billionaire Boys Club clothing line.

Both the sneakers and the clothing line will be available in

limited runs at high end boutiques across the globe.

"There is a tremendous opportunity for us to create a niche

in the sneaker category that would set this collection apart from anything else

that is out there," Williams said. "The Ice Cream collection is everything

the sneaker enthusiast desires — it is fashionable, aspirational, and most

of all it is limited."

The sneakers come

encased in packages that resemble ice cream cartons and according to Reebok,

the first designs feature “sparkling images of diamonds and dollar bills.”

Additional designs

include images of radios, dice, pagers and money rolls. The sneakers will retail

for $200 and will debut in three colors: black/red/blue, yellow/navy/blue

and white/black/red.

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