Sean “P. Diddy”
Combs continues to strengthen his Sean John label and snagged a former employee
of Ralph Lauren’s to help build his women’s division.
Max Wilson worked
with Polo Ralph Lauren for 11 years until he resigned in February. As Vice President
of the Sean John womenswear line, Wilson will report directly to Combs.
about clothes that are really sexy, stylish and versatile," Wilson told
Women’s Wear Daily. "Clothes that reflect my image of him. I see him as
the new elegance. He represents a total lifestyle and women have been asking
for these clothes for years."
According to reports,
Sean John womenswear will make up almost half of Combs’ autumn/winter
fashion shows in 2005 and 2006.
In April, Combs
entered into a joint venture with Zac Posen, one of the fashion industry’s most
sought after new talents.
Sean John invested
in Posen’s clothing label and the two companies became equal partners. Under the
terms of the deal, Posen will continue to create designs and will build an accessory
Sean John has annual
retail sales of $450 million dollars in the United States.