LL Cool J will enter the arena of fashion with a new upscale clothing line called
James Todd Smith, his real name.
“I am going
to do upscale, sexy clothing and create jobs for the community,” LL told
AllHipHop.com. “Every time I go around I hear ‘yo I need a job.’
They will have to be qualified for it but at least I can provide jobs, even
if it is two jobs, that is better then no jobs.”
The retailers that
carry the line will be picked by Cool J himself, to ensure the exclusivity of
the line, which will include button ups, suits, t-shirts, jeans and what the
veteran labeled “classy gear.”
“It is going
to be hot and people are gonna want to be involved in it,” LL said confidently.
“So we pick the retailer that we feel right about it being at, so that
we can keep stimulating that growth.”
LL said that he
is attempting to present a few pieces at the annual MAGIC convention next week,
a fashion industry trade show that draws over 3,000 manufacturers showcasing
more than 5,000 brands.
In related news,
LL will serve as a presenter at MTV’s 2004 Video Music Awards show, which
takes place August 29th in Miami.