Missy Elliot and Adidas’ collaborative line of clothing, Respect ME, is
being rolled out in stores across the country in the United States this week.
Elliot partnered
with the German sportswear giant in April. The deal is the first with an entertainer
since their landmark deal with Run-DMC in 1986.
"These clothes
are for everybody,” Elliot said. “Respect Me is about individuality
– about how you freak it in your own way."
Elliot’s
line is geared toward women and carries the slogan “Be sexy, be bold,
be positive, be original.”
Adidas has the
rapper featured prominently on the homepage of their United States website,
where the collection is being showcased.
The Respect ME
line features T-shirts, track suits, boot and bags. Over 500 stores across the
country will carry the line.
Elliot also said
a portion of the sales will go towards Break the Cycle, a non-profit organization
aimed at preventing domestic violence.
