Terror Squad leader
Fat Joe and rap pioneer Melle Mel recently wrapped up shooting for Bacardi Superior’s
TV and print advertising campaign.
Shot in Harlem,
New York City, the spots feature Joe rocking a
custom diamond encrusted "Bacardi Bat" necklace worth almost $100,000
and designed by Jacob the Jeweler.
The story line
follows Joe in a Harlem bodega as he purchases a bottle of Bacardi. He and some
friends hop on the subway en route to Brooklyn, where he meets up with his friend,
legendary rapper Melle Mel, of The Furious Five.
The commercials
were shot by Hip-Hop video director Philip Atwell. Those who read credits will
recognize Atwell’s as the director of videos for Dr. Dre, Eminem and 50 Cent.
He also co-directed
2001’s sleeper hit comedy “The Wash,” which stars Dr. Dre,
Snoop Dogg, Eminem and others.
"What we tried
to accomplish by bringing these two artists together is, old school meets new
school of Hip-Hop," Bacardi representative Stacy Druker told AllHipHop.com.
The commercials
were shot by well known Hip-Hop video director Philip Atwell. Those who read
credits will recognize Atwell’s name from his early work Dr. Dre, Eminem and
50 Cent.
"We believe
Atwell gives the spot even more credibility,” Druker added.
