liljon

Hip-Hop Dominating Emerging “Ringback” Business

Hip-Hop proved its

popularity in the world of cell phones again, dominating the top-sellers on a

new service being offered by T-Mobile called Caller Tunes.

Caller Tunes is

part of a new service being tested in the United States by major cell phone

carriers.

The “ringback”

service allows customers to replace the ringing sounds callers hear when someone

dials their number.

Of T-Mobile’s

the top ten most purchased Caller Tunes, Hip-Hop accounted for seven, including

two tracks by Lil Jon & The Eastside Boys and his affiliated group Crime

Mob.

The other three

entries came from Marvin Gaye, Beyonce and Christina Aguilera.

Verizon recently

announced deals with Warner Music Group and Sony BMG to offer music from the

label’s roster of artists as ringback tones.

Subscribers to

Verizon’s service, which currently being tested in California, pay .99

cents a month and $1.99 per ringback.

Record labels are

hoping to cash in on the ringtone business as well.

Artists and publishers

make money when a simple, digital recreation of their song is used, whereas

“mastertones” utilize the actual recording, making the label eligible

for royalties.

"Ringbacks

will be a much bigger business," Edgar Bronfman Jr., CEO of Warner Music

Group told investors Monday. “We’re not so dependent on being a hit-driven

business."

Music revenues

from cellphones are expected to hit almost $1.5 billion dollars within the next

four years.

T-Mobile’s

Top 10 Caller Tunes are listed below:

1. Lil Jon &

the East Side Boyz – Get Low

2. Lil Jon & the East Side Boyz – What You Gon’ Do

3. Crime Mob (Featuring Lil’ Scrappy) – Knuck If You Buck

4. Ludacris – I’m Here To Soothe You

5. Xzibit – You’ve Been Officially Pimped (Ringback)

6. Sir Mix-A-Lot – Baby Got Back

7. Marvin Gaye – Sexual Healing

8. Christina Aguilera -Have Yourself a Merry Little Christmas

9. Crime Mob (Featuring Miss Aisha) – Stillettos (Pumps)

10. Beyonce – Baby Boy (f. Sean Paul)

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