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Nike is making a play

for the urban market and is launching Blue Ribbon Sports, which will do battle

with urban themed lines from Reebok and Adidas. Reebok has sneaker and apparel

deals with 50 Cent, Jay-Z and Nelly, while Adidas has a major deal with producer/rapper

Missy Elliott. Blue Ribbons Sports was the original name for Nike, which was founded

by Phil Knight. The exclusive brand will only be available at high-end retailers.

The company has not announced any celebrity endorsers, but reports stated designers

from Sean “P. Diddy” Combs’ Sean John clothing company have

been tapped to design the collection.

50 Cent is leaping into the world of technology with the G-Unit

MP3 Watch. The MP3 watch comes in two different versions, one that features

memory of 256 MBs or one with 512 MB. Buttons on the watch allow users to play,

rewind, fast forward, stop and adjust other settings. The watch comes with a

USB port to easily transfer files. The watch is available at jewelry stores

and starts at $486.

Atlantic Records and The Jump Off are presenting the Missy Elliott

UK Street Dance Championships. The competition will be held exclusively in the

U.K. and will involve B-Boy pairs and Crew Street Dance Battles. The Grand Finale

will be held in Mean Fiddler, London on Sunday, August 28th. Doors open at 8pm.

All groups must audition first, which will be held between 2 and 4pm the day

of the event. First prize winners will receive an all-expenses paid trip to

New York, Adidas apparel and signed Missy Elliott platinum discs.

Heats will be held in the following cities:

Birmingham – Saturday, August 13th

London – Sunday, August 14th

Manchester – Saturday, August 20th

Leeds – Sunday, August 21st

For more information

visit http://www.jumpoff.tv/