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Sean “Jay-Z”

Carter opened his 40/40 Club in Atlantic City, New Jersey on Tuesday (Oct. 25),

adding another piece to his business empire.

Construction started on the new $4 million dollar, 15,000 square

foot sports bar and lounge in July of 2005. The new club is a part of the retail,

dining and entertainment district developing in Atlantic City called The Walk.

Carter was also given the key to the city by Atlantic City Mayor

Lorenzo Langford during the opening celebration.

The superstar rapper/mogul attended the opening with Beyonce

and ex-Destiny’s Child members Kelly Rowland and Michelle Williams.

Sean “Diddy” Combs, Terrell Owens, Timbaland, Magic

Johnson and other celebrities were on hand to celebrate the opening of Carter’s

latest sports club.

The rapper is also planning to open 40/40 Clubs in Los Angeles,

Las Vegas and Singapore.

Carter opened the first 40/40 Club with partners Desiree Gonzalez

and Juan Perez on June 18, 2003.

“Atlantic City is the second stop on our 40/40 Club world

tour,” said Owner Juan Perez. “We are very excited to be a part

of this growing community and The Walk expansion project.”

The Atlantic City, New Jersey 40/40 Club features more than

30 Plasma screen TV’s and exclusive VIP rooms similar to those at the flagship

location in New York City.

The Los Angeles

40/40 Club is slated to open in 2006, the Las Vegas 40/40 Club will launch in

2007, while the Singapore 40/40 Club plans to open its doors in 2008.