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Jay-Z Endorses Ace of Spade Champagne

Months after boycotting

Louis Roederer Cristal, Jay-Z has found a new bubbly to enjoy.According

to reports, the rap mogul is close to signing a deal to endorse Ace of Spade,

an Armand De Brignac champagne featured in the rapper’s video for his hit song

"Show Me What You got."Jay-Z

also mentions Ace of Spade in the hit single and in the video, the rapper is seen

opening a brief case during a card game. The

brief case contains a bottle of Armand de Brignac, known for its solid gold-plated

face and Ace of Spades shaped label.Although

the deal isn’t official, Armand de Brignac president/CEO Brett Berish welcomed

the attention his brand has received from Jay-Z."Jay-Z

has always demonstrated the highest standards and finest taste, and we’re honored

to see Armand make an appearance in ‘Show Me What You Got,’" Berish said

shortly after the video premiered. "Armand’s unmatched taste and package

are a perfect fit for the video."The

demand for the champagne has spiked since Jay-Z’s endorsement. Last week, 100

cases of the pricey champagne were stolen from a Florida distributor.The

potential new deal comes amidst Jay-Z’s boycott of Louis Roederer Cristal last

year, after the brand’s managing director Frederic Rouzaud distanced the bubbly

from its Hip-Hop clientele in an interview with The Economist magazine.

As a

result, the rapper rejected the brand, pulling it from his 40/40 sports bars.

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