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Eve: May I Have Your Attention?

feat_eve

When

Eve Jihan Jeffers stepped onto the scene eight years ago, no one could

predict what the future had in store for her, but it was obvious she

was unique and destined for success. She evolved from a Hip-Hop artist

to a sex symbol to an actress in both movies and television. And in

light of the obstacles that presented themselves throughout the

duration of her career, you have to agree that she has done well

overcoming what’s surfaced in the media looking to put a damper on her

reputation.

Although we haven’t heard much from Eve on the Hip-Hop side of things

in the last five years, she’s resurfaced and is ready to give Hip-Hop a

woman’s touch. She recently collaborated with Kelly Rowland for the

song “Like This,” and has released her first single “Tambourine” off

her upcoming album Here I Am

- both receiving significant airplay. While putting the pieces together

for her return, Eve took some time tell us what she’s been up to, her

views on being in a relationship, and how she deals with attention,

positive and negative, from the media.

AllHipHop.com: You’ve had your fair share of press over the years.

We’ve seen like photos, the video tape, and even your recent situation

with your car. As a celebrity, how do you deal with bad press?

Eve: It just depends on what it is, especially when it’s personal like

pictures that can be painful, that stuff just sometimes makes me cry.

It’s not so much about me, but I shed a tear because somebody would

mess with someone else’s life like that. How do you try to benefit off

of my life by doing something negative to me? As far as situations that

have happened recently, it is what it is, that’s why you have

management and publicist. Thank God my mother has my back, and as long

as she’s down for me, I’m good. I pray through it and I have a great

team to help me through it.

AllHipHop.com: You’re officially Hollywood now…

Eve: I know, right; I love those checks though! [Laughs] I definitely

want to get into more acting, more movies, and producing though.

AllHipHop.com: Have you had any more offers for any television shows or movies lately?

Eve: Definitely more movies. I get scripts all the time. I just want to

make sure that it’s right but right now with this album, I barely have

time. I’m back on the grind like a new artist.

AllHipHop.com: Does your schedule give you anytime to date and be in a relationship?

Eve: I’ve been single for about 10 months. I just got out of a three

year relationship. The break has been nice. I don’t find myself putting

my energy into being a relationship anymore; I’m just focused right

now, focused on me.

AllHipHop.com: You’ve been away from the Hip-Hop scene for the past five years, what’s been your focus?

Eve: I don’t know; I was just ready to come back. It was time.

AllHipHop.com: What other things were you giving your time to? You had your television show and clothing line Fetish.

Eve: That was basically it; the TV show and the clothing line. I

actually have new partners working with me on the clothing line so

we’re about to revamp that. For three years, I had the television show.

A year before then, I had just moved to California. It took me about a

year to do the album so that makes up the five year [absence].

AllHipHop.com: How did you initially come about the TV show?

Eve: When I first moved to California, I was approached about a TV show

but I was skeptical about it. Then I decided that I might as well try

it and see. I thought if the script was right then I would do it; we

tried three times with this one guy and it just wasn’t right. Then I

was like, “You know what? It’s not meant to be.” But at the last

minute, a really dope script came across the table and I could relate

to her [the character] so I just ended up doing that one instead.

AllHipHop.com: When you found out it didn’t make the cut for CW, how did that make you feel?

Eve: I was disappointed because it would’ve been nice to do at least

another year. I did in vision myself doing at least four or five years.

It would have been nice to get a syndication package. At the same time,

I took this as a time to get back into my music. I felt like I was

ready to get back into my music.

AllHipHop.com: How do you feel about females in the industry? Do you feel like you have any competition?

Eve: Well right now, there isn’t any. I kind of wish it would come back

around. I would be lying if I didn’t say I didn’t’ want to have this

lane to myself. At the same time, we all help each other out. Even if

we’re not the best of friends, it’s nice to have a group of females.

It’s just really nice to represent females.

AllHipHop.com: Since there’s no competition it kind of gives you room to just step up and do your own thing.

Eve: Yeah, and it’s a really dope feeling but you kind of want that comradely to give you that extra edge to do better.

AllHipHop.com: Most female artists come in the game part of a male

dominated crew. For example, you emerged on the scene as part of the

Ruff Ryders. Do you think that that’s the only successful approach for

a female coming into the industry?

Eve: I don’t think so but I feel like it pushes you, especially when you’re the only female. But that’s not the only way.

AllHipHop.com: What made you latch onto the Ruff Ryders?

Eve: At first when I was with Dr. Dre, it was just me. Once Aftermath

dropped me, it was really Jimmy Iovine’s idea to put me with them [Ruff

Ryders]. It wasn’t like, “Oh, I need to be with a crew.” They didn’t

treat me like a girl, they treated me like one of them. They wanted to

see if I could battle and write just like them.

AllHipHop.com: A lot has changed since you’re last album. The South has

evolved with snap music bringing a new genre to Hip-Hop. How do you

plan on stepping your game up and bringing a new sound to Hip-Hop?

Eve: For me, that is always my goal. I never want to make the same

stuff that people are already listening to. Not that I’m not into it, I

just feel like what’s the point of listening to me if I sound like

everybody else? A lot of this album is for me to stand out and let

everybody pay attention to me. I wanted to go completely to the left so

people would pay attention to me. Whether a person likes it or not,

they have to listen to it to and give it a chance. That was my biggest

goal.

AllHipHop.com: You’ve mentioned that your previous albums have had a

heavy male influence. Have you moved away from that sound and soften up

your music?

Eve: I don’t know if it’s soft. This time around it’s definitely all

me, it’s completely 100% Eve; not that the other albums weren’t, it was

just that a lot of my music sounded masculine. On this album, I just

had to trust myself. It’s definitely flirty, and fun.

AllHipHop.com: With the recent Don Imus situation, how do you feel

about Hip-Hop artist saying that they’re not going to curse in their

music anymore? You have artists like Master P and Chamillionaire saying

they are going to exclude profanity from their records.

Eve: It’s great, but I feel like no artist should feel like they should

have to censor themselves just to avoid the media from coming down on

them. With the Don Imus situation, I feel like he’s too old to be

influenced by Hip-Hop. I haven’t heard the term “nappy headed hoe” on

anybody’s record in years. There is a lot of music that I wouldn’t let

my child listen to, if I had one, but that’s my personal prerogative.

But that’s what makes an artist and artist, their words. There are

times when I hear something and I’m like, “I can’t believe he just said

that.”

AllHipHop.com: Would you ever consider taking profanity out of your music?

Eve: It’s something I considered even before the Don Imus situation.

But when I say things like that [the B and H word], I’m not talking

about a specific person; sometimes it’s just something to say. But as

far as the word “n***a” goes, it’s been a word I’ve been saying my

whole life and never has it been threatening. At the same token, it’s a

derogatory word that needs to be erased out of our vocabulary.

AllHipHop.com: I read that you’ve been inspired by Queen Latifah and

want to emulate her career. You all share similarities as far as being

female MCs who have had prosperous careers in Hip-Hop that have spun

off into acting careers, and you both sing.

Eve: She’s such a dope person and so real. She’s never changed herself

to make it into Hollywood and she’s still been nominated for Oscars and

stuff. She’s just an amazing person.

AllHipHop.com: What has been some advice that she’s given you?

Eve: Recently, she pulled me to the side and she said, “You better

start singing now. Don’t be scared of who you are.” So on this album,

I’m singing a whole song. My record label has been trying to get me to

sing, but I wasn’t really into it. I ended up doing it and it turned

out to be my favorite song on the album.

AllHipHop.com: Have you thought about hooking up with Queen Latifah to do a song?

Eve: We did a song for a show Bridging the Gap

that my manager produces that will be on VH1 soon. The show takes

Hip-Hop artist from the present and from back in the day of hanging out

having fun.

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