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New Line Targets Urban Viewers With ‘The Crib'; ‘Set It Off’ Sequel

New Line Cinema is developing a new DVD movie called The Crib, which is being co-produced by Ice Cube’s production company, Cube Vision.

While details of the The Crib were not revealed, the partnership with Ice Cube’s company is part of a flurry of activity from New Line in the urban DVD world.

New Line is in the process of rewriting a script for a sequel to the 1996 movie Set It Off, which starred rapper Queen Latifah, Jada Pinkett Smith, Vivica A. Fox and Kimberly Elise as female bank robbers.

The original script was written by Takashi Bufford and Kate Lanier.

While most of the movies will be straight-to-DVD releases, representatives for New Line said that theatrical premieres were not out of the question.

Each one of the movies will be shot with a budget of $5 million or less.

New Line Cinema has produced a number of influential movies, including House Party, Friday, Menace II Society, Boogie Nights, The Wedding Singer, The Lord of the Rings film trilogy and numerous others.

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