Black Eyed Peas front man will.I.am has partnered with Hard Rock Hotel and Casinos to create a new uniform collection exclusively for employees of the popular chain.The Grammy Award winning rapper’s fashions will debut at Hard Rock’s two newest properties, the Hard Rock Hotel and Casino Biloxi, which opens July 7 and Hard Rock Hotel San Diego, which is slated to open in Fall 2007.
“Designing clothes for Hard Rock Hotels was an exciting and challenging proposition that, given my background and own line, I was eager to accept,” said will.i.am. “My goal was to create a look that exudes upscale rock ‘n roll, leveraging the essence of the brand while contemporizing the staff’s wardrobe to provide a more stylistic and fashion-forward appearance.”
Will.I.am collaborated with design partner Lor-e Phillips to create the line. The rapper studied design at the Los Angeles Fashion Institute of Design and Merchandising.
In 2001, he collaborated with Phillips, who is head stylist for Black Eyed Peas, to create the i.am clothing line.
“This design project was an exciting challenge, given the need to create a uniform that is both fashionable and durable to meet the unique functions of each job,” added Lore “I’m thrilled with the final designs and can’t wait to see them on the staff.”
The designs include uniforms for cocktail waitresses, casino dealers and front office desk agents.
The uniforms will then be introduced to eight of the other Hard Rock Hotel and Casino properties in 2008.