- View Comments
- Share with Shortlink:
Marketing mogul Steve Stoute has sold his branded entertainment agency Translation, Consulting and Brand Imaging to the Interpublic Group of companies, AllHipHop.com has learned.
Translation is agency that matches celebrities with Fortune 500 companies to create advertising and marketing campaigns and to help better connect with young, savvy consumers.
While financial terms of the deal were not disclosed, Stoute was very satisfied with his latest business move.
“I’m very happy that Translation has been recognized and Interpuiblic group has taken us on as partners,” Stoute told AllHipHop.com. “Hip-Hop has given birth to a new breed of entrepreneurs and I’m proud to say I’m one of them.”
Translation is based in New York and employees over 50 people. Under the new deal, Translation will be able to take advantage of Interpublic’s vast resources and global reach.
Interpublic has over 43,000 employees worldwide in over 100 countries and boasts annual revenues that exceed $6 billion dollars.
Stoute, 36, was a top executive at Sony and Interscope Records. He also managed the careers of superstars like Kid-N-Play, Nas, Mary J. Blige, The Trackmasters and others.
Translation has delivered a number of extremely successful advertising campaigns that incorporate R&B and Hip-Hop artists.
The company helped create McDonald’s’ immensely successful “I’m Lovin’ It” jingle, which featured Justin Timberlake.
In addition to providing strategic counsel and marketing guidance for Chevrolet and GM, Translation has also crafted successful campaigns, pairing with Hewlitt-Packard with Jay-Z, Tommy Hilfiger with Beyonce, T.I. with Chevrolet’s Chevy Impala brand and Kelis with Ford’s Focus crossover SUV.
Stoute also helped pair Reebok with Shawn “Jay-Z” Carter, who’s S. Dot collection is the fastest and best selling shoe in the company’s 111-year history and counts Verizon and Yahoo as clients.
In 2005, Translation was a winner at Ad Week’s 1st Annual Buzz Awards, taking home the Best Music award for the Hewlett-Packard spot.
Translation is expected to continue to operate as an autonomous business unit under Interpublic Group.

J-Dilla Remembered by Hip-Hop Fans Worldwide; Honored in Detroit with ‘Dilla Day’
EXCLUSIVE: Rap Legend Erick Sermon’s Journey to a Heart Attack and Back
French Montana Talks Diddy “Payoff”, Future of DVDs & Max B., His Love & His Hip-Hop Crush
Top 5 Hip-Hop Moments with Don Cornelius and Soul Train
Watch The Don Cornelius & Soul Train Documentary – A Must SEE!
Hip Hopular Opinion Hosted by Juice aka Ike Love- Suite 302
Hip-Hop Rumors: 2 Chainz Secretly Signed To Def Jam!
EXCLUSIVE: De La Soul’s Plug 1 & Plug 2 Present ‘First Serve,’ “Looks Like We Made It Skit”
Alley Boy Denies Beef with T.I. and Young Jeezy
Slum Village Co-Founder T3 Launches New Men’s Health Initiative
Non Hip-Hop Rumors: Da Brat Gets A Makeover?!?!
Leaders Call Barack Talk 2012 a Success with Over 32,000 Viewers Tuning In
Jim Jones, Uncle Murda Kool G Rap and MSG “NY1″
French Montana Ft. Chinx Drugz and Charlie Rock “Miley”
E-40 Ft. 2 Chainz and Juicy J “They Point”
HEATER OF THE DAY: Bugzie O’Neil “Money And Power”
Curren$y “Livin”
Yung Joc Tapped For New Rockport Ad Campaign