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Popular Hip-Hop DJ Funkmaster Flex has announced a partnership with Microsoft’s Automotive Business Unit to promote Windows Automotive.

Windows Automotive is a software platform designed to improve in-car “infotainment” for drivers.

The new advanced infotainment systems will debut during Flex’s annual Custom Car and Bike Show Tour and in his reality TV series Car Wars with Funkmaster Flex.

Music is my life and cars are my passion,” Funkmaster Flex told AllHipHop.com. “Working with Microsoft Auto allows me to fuse these things into one. One look at the technology they showed me and I knew they were serious about taking automotive entertainment to the next level. I am really excited to be connected with such an innovative company as Microsoft.”

According to Funkmaster Flex, he discovered the Windows Automotive software last year.

Since then, he has integrated the software in his 2007 Ford Mustang, a 2008 Ford Expedition and his 1968 classic Chevy Camaro.

“As people spend more of their time in cars, integrating their digital lifestyle becomes an important part of automotive personalization,” said Mark Spain, Director of the Microsoft Automotive Business Unit. “Working with Funkmaster Flex allows Microsoft and our Windows Automotive partners to enable rich, integrated in-vehicle solutions that people enjoy in their cars.”

The installation of the software will be a key component in the third season of Flex’s Car Wars with Funkmaster Flex, which airs on ESPN2.