Rapper Everlast is preparing a new album titled Love, War and the Ghost of Whitey Ford, which will be released via Jeff Rabhan’s new management company, Three Rings Projects.
Love, War and the Ghost of Whitey Ford and Three Rings Projects are new chapters for both Everlast and Rabhan.
“The sound is totally different than anything I’ve ever done before,” Everlast said of Love, War and the Ghost of Whitey Ford. “I think people are hungry for good music and I believe I made a really good album. All I can say is I feel good.”
Everlast, who started as a member of Ice-T’s Rhyme Syndicate in 1988, enjoyed massive success as a member of House of Pain, who released the hit single “Jump Around” in 1992.
In 1998, Everlast released his solo album Whitey Ford Sings The Blues, which was a mixture of rock, Hip-Hop.
The Grammy Award winning rapper has released two other albums, 2000’s Eat at Whitey’s and 2004’s White Trash Beautiful.
In addition to a new sound, Everlast has entered into a unique deal with Three Ring Projects and Sony/ATV Music Publishing.
Three Ring Projects was launched by Rabhan, Staurt Dill and Cal Turner III. The management company has offices in Los Angeles and Nashville.
“This new model gives the artist significant input into the creative, marketing and promotion of his music,” explains Rabhan. “The deal is structured as a partnership that allows Everlast to be involved as a creative partner in the album’s financial success.”
Rabhan helped engineer similar deals for Ice Cube, Mandy Moore and others while working at Los Angeles based management company, The Firm.
He recently negotiated a similar deal with American Idol star Elliot Yamin, whose debut album rose to #3 on the Billboard 200 and has sold over 350,000 units.
“I’ve been making albums long enough to know nothing is guaranteed,” Everlast noted. “But I’ve got a feeling in my bones that I don’t get very often and I like it.”
Fans of Everlast can also hear the rapper’s music on the theme to the series Saving Grace, which stars Holly Hunter.
“The second I heard his voice, I went crazy over it,” said Nancy Miller, executive producer of Saving Grace.” “His lyrics speak so much to the struggle of Grace—her pain, her heroic nature—that I immediately connected to them.”
