Kicks, um-ba-rellas and the merge of
rock and rap make up this edition of Side Hustle.
While Beyoncè sets to expand her junior
line, Dereon, her faux rival Rihanna capitalizes of the success of her single,
“Umbrella.”
Further down south, Jermaine Dupri
remixes his record label with Travis Barker’s Famous Stars and Stripes clothing
line to enter an apparel industry that is so so innovative.
Jermaine Dupri created a record label so
great that it was deemed So So Def, and he has now teamed with rocker Travis
Barker
to release the clothing line, So So Famous. Travis’ fresh and admiredclothing line Famous Stars and Straps has rock stars, rap stars and vixens
yearning for a tee shirt flagged with the stretched F logo.
“I partnered with Travis because
I’ve been a fan of Famous for the longest, even before I knew it was his
line,” Jermaine recently stated. The collection will boast limited edition
belts, tees and hooded jackets and will only be found in specialty stores
across the United States.
Beyoncè will add more footwear to her inexpensive
clothing line, Dereon. Because House of Dereon was a bit pricey and the design more
on the adult contemporary side, Dereon was put in place to allow her younger fans
the ability to dress like her for less money.
Available in both high-top and low-top
the sneakers offer basic and intricate designs. Beyoncè is often seen
showcasing Dereon attire, but never is she seen strutting in sneakers. It’ll be interesting to see if she slips
off the pumps and fits her foot with a pair of Dereon kicks in the name of
promotion.
Songstress Rihanna will always be
recognized for her smash single “Umbrella,” and now she’s capitalized off her
single. This spring she will release her second exclusive collection of
umbrellas with Totes.
If you find it foolish to spend more
than $20 for an umbrella, then you can own Rihanna’s single-colored rain
protector. If you splurge on all things fashion then you wouldn’t mind spending
$50 for the multi-colored canopy-style umbrella.
You can expect more assortments of the
wind-proof umbrellas since the company has a ‘Rihanna for Totes Umbrella
Collection.’
