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SRC Records CEO Steve Rifkind has confirmed the placement of DJ Vlad as the company’s new Executive Vice President.

With the new position, Vlad will oversee the development and execution of media strategies for improving Loud.com.

Already experienced in website development through his own popular site VladTV.com, Vlad has plans to transform Loud.com into the premier talent spot for aspiring Hip-Hop artists.

“I am tremendously grateful to [SRC President] Gaby Acevedo, Joe Safina, and Steve Rifkind for giving me this incredible opportunity,” DJ Vlad told AllHipHop.com. “Loud.com is an amazing website with the potential to become the ‘American Idol of the Internet.’”

Along with his website duties, Vlad has also found success with his directorial work on BET’s American Gangster series and the film Ghostride the Whip.

In addition, the DJ holds two Justo Mixtape Awards to his name courtesy of the critically acclaimed “Rap Phenomenon” series.

According to Vlad, Loud.com will relaunch in the next few weeks with all-new contests to allow fledgling artists the ability to upload their music for established producers, emcees, and DJs.

As press time, the site already boasts an artist/fan community of over 100,000.