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Based in Costa Mesa, CA, KR3W is owned by the same man who started Supra in 2006: Angel Cabada.

Angel Cabada

Angel launched KR3W in 2002 to accommodate his fellow skateboarders – an edgy brand with durability, comfort and style in mind.

Instead of letting mainstream denim brands continue to lace the bottoms of these guys, he wanted to create a unique and customized collection that would not only be trend-right, but easy to maneuver in.

“As a skateboarder, I created KR3W because skateboarding was desperately in need of something that would exceed what was currently available. We never cut corners and never look back,” Angel said.

Jay-Z in Supra

Although the brand did start out focusing on tees and jackets, KR3W now features a full line of denim and contemporary cut-and-sew pieces that focus on fit, high quality, details and individuality rather than just a cool graphic.

Pooch Hall in the Kane Overdyed Plaid Woven by KR3W

Lil Wayne in KR3W

KR3W’s “crew” includes the likes of pro skaters Erik Ellington, Terry Kennedy and DJ Steve Aoki.

Pro Skater Erik Ellington

Are you feeling it?

Check out some of the latest K3RW gear on DJPremium.com:

Barbary Front Zip P Coat by KR3W

 Beef Tee by KR3W

Stent Quilted Plaid Woven by KR3W

See more from KR3W by clicking .here

Sources: So Jones, KR3W, Sneaker Freaker