Rick Rubin and Russell Simmons joined forces 25 years ago to form Def Jam: A record label dedicated to hip hop.
Back then the roster included LL Cool J, the Beastie Boys, EPMD, and Slick Rick. Now there’s Method Man, Jay-Z, Kanye West and many more.
I just watched Krush Groove for the first time last weekend. For those who don’t know, it’s based on Russell Simmons assisting in the launch of his brother Rev‘s group, Run DMC.
The ridiculous over-the-top 80′s style, very pubescent looking Beastie Boys, and hilarious Fat Boys all gave me a good laugh.
Along with the actual members of Run DMC, Fat Boys, and Blair Underwood (in his first movie), another huge star in the movie was Adidas – those vintage tracksuits and sneakers were everywhere!
The brand has naturally joined forces with Def Jam to commemorate the label and some of its individual artists, like Redman and Jeezy.
Check out the new kicks, tees and more on DrJays.com. Celebrate the label that has brought us the biggest names in hip hop for 25 years!
See more by clicking HERE.