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(AllHipHop News) R&B singer Ray J. and boxing champ Evander Holyfield have partnered in a new venture intended to bridge the world of boxing and entertainment.

Holyfield, Ray J. and Sydney MacDonald of Everi Exposure Entertainment are planning to present a series of events that will allow fans to experience entertainment and boxing on another level.

According to reps for the venture, the new company was formed when L.A. Boxing merged with Everi Exposure Entertainment.

The company will produce “Super Bowl” like boxing matches, with a Hip-Hop flair, that will be televised across the United States and internationally.

Ray J. will be responsible for attracting celebrities, music performances, and models to the televised fights.

“I’m very excited about this new business venture with KnockOut and Everi Exposure. This is a great opportunity to bring television and music to fight events,” Ray J. said in a statement.

Evander Holyfield, a five time boxing champion, will be responsible for securing business deals within the boxing community.

“Evander plays a key role to this new success as new doors are organically opening, ensuring that the business dealings in the boxing world are secure and continuing to flow freely,” said Sydney MacDonald. “This ground breaking merger is a dynamic step in the right direction for better entertainment in boxing.”