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(AllHipHop News) Hip-Hop artist and icon Snoop Dogg, who will be headlining at the 2012 Coachella Valley Music and Arts Festival with Dr. Dre in California this April, will also unveil a new “premium tobacco cigar brand” called Executive Branch at the festival.

Snoop Dogg, who is a brand ambassador for Executive Branch (also known as “The Gentlemen’s Choice”), will bring the two cigar pouches, which retail at $0.99 a pouch, to the festival for an official release over the two weekends of Coachella, April 13-15 and April 20-22. The cigars use premium tobacco from the Dominican Republic and were hand chosen by Snoop to “ensure the highest quality.”

During today’s (January 12) announcement, Snoop said, “Throughout my career I have been lucky enough to travel the world and try all different types of tobacco products. During my travels throughout South America and the Caribbean, I was fortunate to encounter this tobacco company, Executive Branch and was so impressed by their commitment to quality [far superior than all others], I knew I had to bring them to the States for all my fans to enjoy.

He continued, “Throughout 2012, we plan on releasing new styles and flavors, in which I will be working with their team to make sure all products are up to Snoop Dogg standards.”