Dr. Dre and Jimmy Iovine

Beats By Dre Severing Ties With Monster Cable; Plan For Future


(AllHipHop News) The rapidly-growing headphone market just got some big news at the 2012 International CES Tradeshow over the weekend. Beats By Dre co-founders Dr. Dre and Jimmy Iovine will no longer be working with Monster Cable Products on future endeavors and product lines.

Iovine recently spoke on the separation of the two very successful companies to Billboard.biz: “We had a few business things that you have when you work with a guy for five years. But we’ve grown so fast we have to be nimble, to control our own destiny. It was always structured that way.”

In case you haven’t noticed, in the past few years, headphones have become just the tip of the iceberg for the Beats By Dre brand. The technology can be found in select Hewlett-Packard PC’s and laptops, Chrysler’s 300 S Sedan, the soon to be released 2012 Dodge Charger, and on HTC smartphones. HTC, actually own a 51 percent majority stake in the company after their $300 million investment in Beats last summer.

It is notable that Monster reportedly had nothing to do with the deals struck between Beats and Chrysler, HP, or HTC, and that, according to Iovine, “Beats will act as its own manufacturer going forward,” which is big news in itself. Iovine added, “We are purely on a mission to fix audio for every record company for every artist around the world. We have to turn this thing around and we’re starting to.

“NPD group recently valued Beats as accounting for more than half of the $1 billion headphone market in 2011, which would place their product sales in the $500 million range.” Iovine says the company will focus on staffing up in 2012 while actively talking to other potential partners and device manufacturers,” according to Billboard.biz.

Iovine was asked about a number of the other headphone lines that have been released as of late. Artists like Ludacris, 50 Cent, and RZA, have all worked with companies in the past year to create their own unique brand of headphones.”Some of our competitors are cheap engineers who have never been to a recording studio. You can’t just stick someone’s name on a headphone that doesn’t know anything about sound.”

  • TruthSerum

    And people wonder why Dre aint killing himself to release an album

    Cant download Headphones and speakers

    Dre & Iovine making more off “Beats” then they would off 10 Albums

  • Big Ice Bastardman ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    Look at Jimmy Iovine, wearing headphones on his shoulders like it’s something to do.

    • TruthSerum

      I’m sure him and his hundreds of Millions of dollars will be devastated they didnt make it onto your “Cool Fashion Statements” list

      • Big Ice Bastardman ✓ᵛᵉʳᶦᶠᶦᵉᵈ

        I’m sorry, I didn’t realize you were so passionate about Jimmy Iovine wearing headphones on his shoulder.

      • TruthSerum

        I dont care where he wears them, but just on the off chance your really stupid, I think the point of wearing them on his shoulder was so the camera would have a clear view of them in that picture, he probably put them back on his neck after the picture, lol

      • Big Ice Bastardman ✓ᵛᵉʳᶦᶠᶦᵉᵈ

        On the off chance that you’re not really stupid, let me just say that you’re really reading into this shoulder headphone thing, and it’s kind of funny how you’re trying to put yourself in the scene. Now you’re inventing scenarios. What was going through his head when that picture was taken, do you think? Was he thinking about his millions of dollars? Maybe he was thinking about his next fake millionaire tan. Maybe he was actually thinking about internet cool fashion lists. What is it, Alex?!

  • $11625525

    I got a pair of Beyerdynamic earphones… Certainly sound better than the “Beats” equivalent (Tours) and around the same cost. And they have a better build.

    good luck to Dre and Jimmy but, they won’t be getting my money anytime soon, until they sort out the issues that come with owning a pair of beats. 

  • rep87

    back in the day dre sample so much parliment/funkadelica and had so many scott storch piano loops like the late TUPAC said when was he working / smart move on the head phone no work plenty of easy money

  • My Beats Studio Was Worth Every Penny…Im a Music Head, and Producer/Engineer so if you can’t relate then you just can’t relate…if not the go to the dollar store and grab some cheap ones

  • I respect the hustle. I hope whenever Dre does actually put out DeTox, that he and Jimmy make it a DOUBLE ALBUM. He’s the only artist I want to hear a double album from right now.

  • This is major those. I wonder will Beats By Dre do a deal with Bose. That would be EPIC.

    • I don’t Bose would dare ruin their reputation with beats. 

  • R_REAL_TALK

    YEAH BUT HOW MUCH OF THAT MONEY IS REALLY GOING TO DRE QUIET AS KEPT
    THIS SS?HIT IS PROBABLY OWNED BY JIMMY IOVINE WITH DRE FRONTING WANTS AGIN
    LIKE HE DID ON DETOX AND INCASE YOU WONDERING WHY BISIOP AT WITH DRE NO MORE BECAUSE HE WAS OVER SEAS LEAKING THAT DETOX ALBUM THAT DRE DIDNT WANT TO PUT OUT????

    *•.¸ *•.¸ *•.¸ ¸.•* ¸.•* ¸.•*

    REAL REAL REAL REAL
    REAL REAL REAL REAL
    TALK TALK TALK TALK

    .•* ¸.•* ¸.•* *•.¸ *•.¸ *•