jay-z-rocawear

Hip-Hop Rumors: Has Jay-Z Refused To Promote Rocawear??!!!


Jay-Z is contractually finito with Rocawear and, in-turn, he has officially refused to promote the brand. If you all remember, Jay-Z sold the brand that he started with former best friend Dame Dash, to licensing company Iconix Group back in 2007 for $204 million dollars. Even though he sold it, Jay still retained an interest in the company and was still heavily involved…up until now.

In related news, just one day before little baby Blue Ivy was born, Rocawear filed a motion with the New York State Department of Labor to lay off half of his staff. According to the New York Post, 28 of its 56 workers in the mens and boys apparel department were laid off for “economic reasons.”

I guess Jay-Z jumped off of the sinking ship before it went completely into the abyss. Does anyone out there still rock Rocawear anyway??

Source: NY Post

  • The_Councilman

    I almost have no choice but to wear Rocawear jeans in this skinny jean era.  It’s hard as sh!t to find some good fitting jeans, since most brands are marketing to the young punks that wear jeans the size their little brother wear.  They just about the only brand that I can fit that’s baggy enough for my comfort level.

    I refuse to pay $80+ for some jeans just to impress the next chick or battle some nigga when it comes to stylin’ on ’em.

    • TheBoxcarHobo

      Levis homie, can’t go wrong with some Levis.

    • Keezy Carter

      Council man is fuckin right on this one

  • I do

  • don’t nobody wear that shit or sean john or phat farm 

  • Trauma562

    I got rocawear overalls

  • GGENERAL

    To be honest, I wear whatever is the cheapest or whatever I can find that’s on sale. I don’t give a f**k who owns the company or if the mass population don’t wear it anymore. Only lame people care what another (N-WORD) is wearing, checking out Mofo’s wardrobe to see if they up on the latest hot brand. That don’t mean that I don’t buy those clothing items, but if I do, I buy them cause I like what I see. Not what everybody says is the new s**t that I should be wearing…CLOWNS

    • Co-muthafukkin-SIGN.  I’m a grown ass man, the hell I look like runnin around out here chasin trends and shit ya feel me???  LOL

    • DAMN YOU SAID SUM REAL ISH HOMIE! I remember when kats was all doin their own thing, tryin to build their OWN lane. Now you walk down the block & every nigga looks the same. saggiN shooting, stabbing, & fighting each other over Concords. That weekend I worked security at a nightclub & 85% of the dudes in their all had on the same shoes. S/N: Kats paid 180 in foot locker & the bootleg dude got em for 60 bucks. Fail.

    • MrTroyMercy

      This is real spit fam…. I ain’t concerned about price – I just buy wwhat looks nice on me and what fits .. I just look decent or nice with the attire no matter what I rock .. but this is real spit .

  • Soul Pancakes

    I just saw a dude on 106 & Park with a Roc-a-Wear polo on.

  • rep87

    that fad type shit dont last long it was over price from the start and as soon as hard times hit it fell off first/ jay z saw this coming he threw the roc away along with the label and those on the label/ he grab kanye it was onto the next one / hanging out with warren buffett he couldnt have that loud mouth powder sniffing pill popn dame dash around him no more/ and them 1percent fat cats was giving jay stock tips/ urban clothes change every 2 or 3yrs look around nobody in the rap game clothing line is doing anything

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  • R_REAL_TALK

    HO CARES NEVER WORE THAT SS?HIT ANYWAY I WOULD NEVER WEAR CLOTHS THAT A RAPPER CLAIMS TO PROMOTE INCLUDING DIDDYS SOFT TISSUE AA?SS, THESE DUDES JUST PUTTING THEIR NAMES ON A PRODUCT THEY DONT EVEN WEAR JUST TO MAKE A BUCK THESE DUDES CAME IN THE GAME AS RAPPERS NOW THEY CLOTHS
    SHOES AND DRAWS AND LIQUEUR AND EVERYTHING ELSE BUT MENTION BIBLE OR CHURCH, AND WATCH THE THRONE LOOK IN THIERS EYES????

    P.S YALL NO I DONT LIE DONT GET MAD AT THE TRUTH????

                                                                                                                      
      {__ REAL __} -*- {__ REAL __} -*- {__ REAL __}                                                                                                                 
    {__ REAL __} -*- {__ REAL __} -*- {__ REAL __}
    {__ TALK __} -*- {__ TALK__} -*- {__ TALK __} 

  • MrTroyMercy

    Lmao @ illseed getting expired for Sdyny Lace ( fucc a spellcheck this site is dead) #offically.

  • Grade_A1

    da bootleggers killed rocawear

  • Siflan

    Rocawear is the equivalent to Enyce …

  • Shalove2

    I supported Cross Colors, Karl Kani, FUBU, Sean John, Rocawear, Willie Wear (Willie Smith, before your time) an any other African American clothier as long as they control all or part of their company because other than a few black stock holders my people don’t own Levis. 

  • ANDRE SALAZAR

    Why would you expect him to support a brand that isn’t paying him?? Sometimes the logic presented by the medias writings doesn’t add-up or even tread close to common-sense! Why would you mess with anything that isn’t paying or helping you to move forward?? His contracts up, why is this news?