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(AllHipHop News) West coast rapper Nipsey Hussle has announced a new partnership with industry veteran, DJ Skee.

Nipsey Hussle’s All Money In Entertainment has teamed with DJ Skee’s DJ Skee.TV, which is now responsible for all the brand development, marketing and communication for Nipsey Hussle and his related businesses.

DJ Skee’s responsible for licensing, partnership development and marketing deals, while also acting as Nipsey Hussle manager.

”We are proud to align ourselves with an artist as talented as Nipsey. His talent, work ethic, and potential make what we feel will become one of the biggest brands in the urban music scene,” DJ Skee told AllHipHop.com. “Nipsey has already been consistently touring and selling out shows worldwide, creating amazing music, and building up his incredible movement and brand on his own. With our outlets and resources, we look forward to adding the fuel to the fire and creating the next West Coast icon.”

DJ Skee will also be responsible for the marketing and promotion of Nipsey’s All Money In label, as well as is Crenshaw Clothing line.

“The separation between artists and their labels is the reason a lot of things don’t work. When people get together and pull resources, it makes it better for everybody” stated Nipsey in an interview with Skee, announcing the partnership on Sirius XM Satellite Radio. “It’s 2012 and we saw the artists that have been successful recently- most of them built up their Internet base ahead of time and took advantage of the Internet and the new media and so, I think that what you’ve got going, Skee, is the perfect platform for artists like myself.”

Nipsey is now in the studio, working on his official debut album due out in 2012.