(AllHipHop News) Sean “Diddy” Combs has officially revealed details behind Revolt, his brand new cable network that was announced today (February 21) in partnership with Comcast.
According to Diddy, Revolt will be the authority in music content and a destination for conversations around artists, music and their creations.
“I’m honored by the opportunity to be part of this effort to bring diverse programming to the masses,” Sean “Diddy” Combs told AllHipHop.com. “Marked by this partnership with Comcast, my hope is that this new network will spark a revolution in entertainment and encourage other media and communications companies to bring Revolt to their audiences.”
According to Diddy, who will lead the new channel, Revolt will “usher in a new model of television” that fuses artists, social media, real time content and cutting edge technology.
“The opportunity to create a home for music, artists, and fans to communicate in an authentic way is truly unique,” Sean “Diddy” Combs said. “Revolt will celebrate and recreate the platform that helped launch my career, and give the world a new way to experience music on television.”
According to Comcast, Diddy’s channel was selected as one of four new minority-owned neworks that will be distributed on Comcast between July of 2012 and January 2014.
Hundreds of proposals were submitted, but Combs’ was one of the four networks to make it past a thorough evaluation by Comcast.
“We are excited to launch this new music culture network, which takes this genre to a new level as music artists and viewers will be able to directly engage with the network through social media outlets,” said David Jensen, Vice President of Content Acquisition for Comcast. “Sean has a strong vision for REVOLT with long-term goals that support his mission to become the most trusted name in music.”
Comcast and Bad Boy Worldwide Entertainment Group have entered into an agreement to officially launch Revolt in 2013.