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(AllHipHop News) Hip-Hop star Nas and marketing maven Steve Stoute will take part in this year’s SXSW music and media conference.

On March 16, the pair will take part in the “SXSW Interview: Nas and Steve Stoute,” which is being presented in partnership with Stoute’s brand marketing firm, Translation.

The following day, Steve Stoute will host a conversation with Dan Charnas, who authored the book “The Big Payback: The History of the Business of Hip-Hop.”

The discussions will center around Hip-Hop’s global marketing power and how the genre of music has spawned enterprise in what Stoute has labeled “the tanning effect” in his book “The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy.”

The SXSW Interview: Nas and Steve Stoute
Friday, March 16
3:30 PM – 4:30 PM
Room 18ABC, Austin Convention Center

A Conversation with Steve Stoute and Dan Charnas
Saturday, March 17
11:00 AM – 12:00 PM
Room 12AB, Austin Convention Center

The event with Nas and Steve Stoute is one of several Hip-Hop events taking place during SXSW.

On March 14, S.O.B.s, AllHipHop.com, Noizy Cricket!!, International Creative Management (ICM), and OGPR Marketing & Public Relations will celebrate S.O.B.’s three decades in business.

Hip-Hop supergroup Slaughterhouse will headline the event, while Machine Gun Kelly and 2 Chainz will also perform.

The event will take place on Wednesday, March 14th at 6th Street’s at the Malaia World Lounge.