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Look familiar?

That’s because it’s created a stir within the social realm on sites like Tumblr, with hundreds of cool kids sharing the photo and stanning over their simplistic yet genuis creations. Behind the popular Mifland leather sensation are Atlanta-based college friends Bjorn Crooks and Tobi Egberongbe.

They came together on their latest project, “Made”, a short film directed by friend Phil The God (Common’s “Celebrate”, “Sweet”). The film focuses on Mifland’s premium leather product, and offers a glimpse into the lifestyles of the people who support it.

Made: A Mifland Fashion Film from philthegod. on Vimeo.

Their slogan “Made in America” immediately makes you want to support, but consumers say it’s really the quality of their product that keeps you coming back. Their premiere products are the made-to-order backpacks, but they also offer wallets, accessories, t-shirts, and more. Visit their online store at www.mifland.com.