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(AllHipHop News) Rapper Cee Lo Green will try his hands in the spirits world, as the newest owner of TY KU Saké.

The rapper, who previously acted as a brand ambassador to the wine, now owns a piece of the company.

According to reps for TY KU Saké, Cee Lo has been tapped to bring new creative innovation to the company.

“Cee Lo Green will play a creative role for TY KU, consulting as a partner on all of the company’s brand marketing and will serve as a spokesperson,” a representative for TY KU who said of the new deal.

In the coming months, Cee Lo Green plans to launch a marketing campaign to educate his fan base about the history of Japanese saké.

The rapper has even created an alter ego named “Logun,” to help promote the TY KU Saké brand.

“I’m a master marketer, and I don’t mind my sense of humor being infused into whatever I’m doing—but we’re serious about having fun. The Logun is there to ensure that everyone is drinking TY KU Saké,” the rapper said.