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MTV Announces Unprecedented Expansion Of Hip-Hop Coverage Across All Channels

(AllHipHop News) Hip-Hop culture will get a boost in coverage thanks to a new programming initiative that was launched by MTV today (October 11).

MTV has announced plans to expand and unify Hip-Hop music coverage and content across all of its channels, under the MTV Jams brand name.

The goal is to extend the MTV Jams brand from its current, 24-hour digital channel, to all of MTV’s properties, including MTV, MTV2 and MTV.com.

The new programming initiative will see MTV2’s “Sucker Free Countdown” re-launched as “The Week in Jams,” starting on October 28.

“The Week in Jams” will include Hip-Hop lifestyle related content, from music and fashion, to sports and gossip.

In addition to the programming initiative, MTV is planning a series of tours throughout 2013 that will highlight a variety of artists who are featured in the new programming initiative.

The first outing will feature R&B singers Trey Songz and Miguel. For more information visit Jams.MTV.com.

  • http://daddyochoa.wordpress.com daddyochoa

    Hell this ain’t even hiphop anymore most of these main stream artists sound pop. There is very little if any real hiphop around. Hiphop ain’t dead but she sure is on life support

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