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MTV Announces Unprecedented Expansion Of Hip-Hop Coverage Across All Channels

(AllHipHop News) Hip-Hop culture will get a boost in coverage thanks to a new programming initiative that was launched by MTV today (October 11).

MTV has announced plans to expand and unify Hip-Hop music coverage and content across all of its channels, under the MTV Jams brand name.

The goal is to extend the MTV Jams brand from its current, 24-hour digital channel, to all of MTV’s properties, including MTV, MTV2 and MTV.com.

The new programming initiative will see MTV2’s “Sucker Free Countdown” re-launched as “The Week in Jams,” starting on October 28.

“The Week in Jams” will include Hip-Hop lifestyle related content, from music and fashion, to sports and gossip.

In addition to the programming initiative, MTV is planning a series of tours throughout 2013 that will highlight a variety of artists who are featured in the new programming initiative.

The first outing will feature R&B singers Trey Songz and Miguel. For more information visit Jams.MTV.com.

  • what does mtv define as hip hop though?

    • Lorenzo Hampton

      ANYTHING THAT MAKES THEM MORE MONEY

    • Jas1ne

      soulja boy

  • IG::TheRealStevieBee

    How exciting!!! More garbage!!! I can never get enough of it. Thank you soooo much MTV. You’re a life saver.

    • anthonyward1

      LMAO

  • Pierre Elliott

    MIGGY AND GAY SONGZ AINT HIP HOP.
    AND MTV NEVER LET REAL HIP HOP GET REAL PLAY.

    • Jas1ne

      They need to bring Yo! back.

    • thuglifefukdapolice

      whoa u are trippin mtv had yo mtv raps which played the best rap shyt ever in history its bet who only play bullshyt music

    • Tony G.

      Never?…dude…they played NWA….and I believe they had some show back in the day…um..Yo! MTV Raps…greatest rap show ever..

      • Pierre Elliott

        SEE SOME PEOPLE REMEMBER HISTORY DIFFERENTLY.
        YEAH THEY PLAYED NWA, BUT THEY ONLY PLAYED CERTAIN SONGS.
        AND AFTER AWHILE THEY DIDNT PLAY THE VIDEOS PERIOD.

        AND THEN ON TOP OF THAT, IT WAS ON FOR 30 MINS.
        THE REST OF IT WAS ROCK MUSIC.

        VIACOM DOES NOT, HAS NOT CARED ABOUT HIP HOP.
        ONLY RAP.

        VIACOM IS OWNED BY A RIGHT WING ZEALOT POSSIBLE RACIST.
        LOOK AT WHAT THEY DID TO BET, WHICH WAS SHlT TO BEGIN WITH…

      • Pierre Elliott

        NO THEY DIDNT. MTV MADE IT OK FOR VANILLA ICE, MILLI VANILLI
        AND MC MALLET ( hammer ) TO DO WHAT THEY DID TO HIP HOP.

        RAP MUSIC IS WHAT THEY CHAMPION, WHICH TO THEM MEANS COMMERCIAL, NlGGERISH NEGATIVE IMMATURE IMAGES AND MUSIC.

        HIP HOP/RAP HAS EVOLVED WAYYYYYYYYYY PAST WHAT THEY ARE PUTTING OUT NOW…

        WAKE UP PEOPLE, THEY AINT EVER GAVE US SHlT, DONT THINK THEY
        GONNA GIVE IT TO YOU NOW….

        JUST CAUSE THEY SHOW A PICTURE, OF SWAY??!!

  • Jas1ne

    The hip hop programming will be played during the hours of 2-4am

  • Hell this ain’t even hiphop anymore most of these main stream artists sound pop. There is very little if any real hiphop around. Hiphop ain’t dead but she sure is on life support

  • AK

    its actually a good look if they bring back more music then stupid ass shows like 16 and pregnant and other garbage , mtv jams plays a lot of indie stuff too not just mainstream it wouldnt be some crap like 106 and park

  • LetsBeRealpeople

    You do know Viacom has a no fly list in hip hop, so of course they are going to spread out, now that mainstream is under the thumb of sponsorship. If it is not on their list that appeals to their chosen demographic, you get no air time. Google it.

  • Nemesis_Enforcer

    Money has exchanged hands behind the scenes.

  • thuglifefukdapolice

    hip hop is dead

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  • Tony G.

    so ur claiming to expand hip hop..but then ur first tour outing is Trey Songz and Miguel? umm..ok

  • Abrasive Angel

    Nefarious plans is what it is. I guess MTV is about to start shelling out more new garbage “artists” to tell people this is hiphop and you should like this kind of music. The scales of balance are about to break.

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  • WillVetterGoodin

    Wait, Actual Hip-Hop?? Or just radio bullshit???

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  • Chrisblackusa

    they had no choice,,,puffy coming with that music channel that is partnered up with a major cable beast,,,,keep ya eye on the birdy,,,,