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(AllHipHop News) Veteran music industry executive John Monopoly has been named Urban Marketing Director of Pheed, a new social network that launched earlier this year.

Pheed, which launched in October 2012 in Los Angeles, offers a variety of methods of sharing for text, photos, videos, voice notes, audio clips and live broadcasts.

Users of the technology can also monetize their “Pheed”, by charging a monthly subscription fee, or by pay-per-view broadcasts of live events.

John Monopoly’s responsibilities as Urban Marketing Director includes raising the profile of Pheed in the urban/Hip-Hop community, while forging long-lasting partnerships for the brand.

Monopoly has been instrumental in the development of a number of rappers’ careers, including Kanye West, Shawnna, GLC, Slim The Mobster,

A number of rappers already have channels on Pheed, including Nas, Pharrell, 2Chainz, Pusha-T, Flo Rida and Game, who serves as the brand’s Hip-Hop ambassador.

Earlier this month, Sean “Diddy” Combs hosted the launch party for Pheed’s new app in Los Angeles.

Check out the video below: