Nas

Nas Named Brand Ambassador For Hennessy


(AllHipHop News)Nas has teamed with Hennessy to take part in the brand’s award-winning “Wild Rabbit” campaign that has featured such luminaries as Manny Pacquiao, Martin Scorsese and Erykah Badu.

Nas will acting as the latest brand ambassador for Hennessy as part of the “Wild Rabbit” campaign, which took home the Cannes Silver Lions Award in Film Craft last year.

“This partnership with Hennessy has been almost two decades in the making,” Nas said in a statement released today (January 14).

“I am honored to be included in the group of previous partners Hennessy has selected over the years and hope this campaign will inspire others to ‘never stop, never settle,”’ Nas added.

“Our ‘never stop, never settle’ mantra communicates a value at the core of who we are as a brand and resonates with our consumers: pursuing one’s potential comes from an inner drive continuously grow, continuously improve and seek greater levels of mastery,” said Rodney Williams, Senior Vice President, Möet Hennessy USA. “Nas is not only a master in music, but is blazing new trails in film and philanthropy, among other passions”

Tomorrow evening (January 15), Nas and Hennessy are hosting a private event to celebrate the new partnership at R Lounge in Manhattan.

The private, VIP event will be shown live for fans around the world via Livestream.com.

  • therealest1

    Stupid N!gger Nas needing money as usual.

    • Show me ONE human being that DOESN’T need money, oh and cause you have such a great argument there, don’t stop at the “niggas”….. It’s ok I’ll wait.

      • lol good job kutlo lol good job follow the team @mixtapeamerica:disqus

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  • Jared

    I’m one of Nas biggest fans but he straight up said he would never do any alcoholic advertisements and even sneak dissed Jay-Z when he did those heineken commercials

    • therealest1

      What a fuckin’ hypocrite, right?

    • A lot of times when dudes are young and energetic they’ll say a lot of crazy wild things just to get fuel for their fire and think back and be like “lol wtf?”. Like when 2 dudes scoring on each other… it loses it’s effectiveness bigtime when you aint got a crowd going “oooohhh!!!” and “maaannnn!!!” behind it. Now he older and realizing oh ok I like money better. lol

    • KingsCountyCrooklyn

      yeah i remember he made a statement like that, but Nas got bills to pay & selling bottles of liquor is currently a great way to do it. I want to know how all these alcoholic beverage advertisements on the trains & buses affect the kids with slogans like never stop, never settle?

      • Product of Da Reagan Era

        You hit it right on….that nigga is broke!!!! He got the tax man in his pocket, a lawsuit on his head, and child support/ alimony to pay. A liquor endorsement don’t sound so bad now. At least he doing top shelf booze and not no St. Ides or Old English.

      • Tbones

        Lol@ a nigga that his 55k monthly alimony and child support can feed your whole family for 2013/14.

        Another ignorant niggga spewing bullshit. We know what Nas said on
        MTV, this is not a beer commercial. Nas refused beer commercials because
        they market to kids.At the time; more than a decade ago, Nas was
        popular with youth, so they wanted Nas, to gain exposure to teens hence
        he refused the Bud light commercial.

        Nas’s fanbase is now 25-45 years old… mostly mature adults. These
        advertisements are not reckless partying time commercials and
        advertisements…
        they are mature and classy. Besides, its more than just an advert, the
        Wild Rabbit campaign is much deeper has a meaning behind it. Why dont
        you do a lil research of the campaign to enlighten yourself.

      • Product of Da Reagan Era

        Henny ads will be promoted to the same audience that the beer advertisements would have been. Ad execs werent specifically targeting kids, how could they if they using rappers in their endorsements? People of all age demographics listen to rap not just kids. Back then Nas just felt like he was too righteous for all that and any artist that took alcohol endorsements was selling out.While niggas like Snoop, Jay, and Cube were getting that endorsement money he was being a bad businessman as usual turning down paper….Its all good, you grow up sometime and see things differently. Buns told him a long time ago “shorty cant eat no books”

      • Tbones

        Nas’s fanbase is now 25-45 years old… mostly mature adults. These advertisements are not reckless partying time commercials and advertisements… they are mature and classy. Thats a fact, go check out his concerts and peeps that buy his albums. Whats your point? so he was a bad business man turning down paper, u complained, now he is being a good business man and getting paper, y’all still complain.

      • Product of Da Reagan Era

        I still think Nas is a bad businessman. You may have a point when you say his fanbase is different but getting an endorsement deal does not make you a good businessman. You got niggas who been in the game half as long as Nas and got they own liquor so I feel him endorsing another nigga brand isn’t a come up for somebody of his status. Just like I felt that lyrically he destroyed Jay but when he had to sign to him that wasn’t a good look. It feels like everybody else aims to be the boss but Nas is content with being the face of the movement that makes other people rich…..

      • Tbones

        Its either u are very ignorant or extremely sentimental.

        First of all, its a fact that his core fanbase right now is 25-45.

        Secondly, you might be of the opinion that Nas is a bad business man but you and i know that everybody got opinions but few got educated ones. Name that rapper that has his own liquor, am waiting. You seem to me like those sheeps that believe Jay actually owns D’Usse when he was only just tapped to be the brand ambassador and spokesperson by Barcadi for D’usse cognac. You probably still think Jay owns Ace of Spades too as well as DefJam, and Brooklyn Nets lol. Same goes for Diddy. You really think he owns Ciroc? Nas aint do nothing different from the aforementioned rappers. Ohh, cos its Nas, its no big deal right? You better enlighten yourself bruv.

        3rdly, Nas joined DefJam at the request of LA Ried; the man with the executive powers after Nas decided to leave Columbia. Jay just happened to be the president at the time and they happened to squash their beef prior to that. All Nas’s album on the label were executive produced by him via the partnership between Jones Expy/DefJam. So stop making it look like what its not. By the way,Jay president from 04- 07) cos his contract was not renewed hence was only president foe the Hip hop is dead album.

        Finally, Nas must be such a bad business man to the point where the judge ordered him to pay a monthly 55k alimony and child support based on his earnings alone. He must really be a bad business man with his investments in Rock the Bells, ohh, didnt wasnt Jay just tapped to be the curator of a similar festival; Budweiser “Made in America”? Lol. I think Nas has investments in Tech companies as well, I heard he part owns 12 society with Nick Canno and co. I also heard he is the “NasFather” because he was the “brain” behind the launching of Rap Genius.

      • Product of Da Reagan Era

        Tbones you are in denial…..

      • Tbones

        Typical response of somebody grasping at straws. You said niggas that been in the game half the time Nas has been got their own liquor and I asked you to name one and all I hear is crickets. Niggas cant even use Google if their life depended on it.

      • DollasTX

        say my man – i see you on the low, but lets keep it funky here
        NAS said BEER back then cuz thats what niggas was promoting St.Ides Special Brew … niggahs was still drinking 40’s back then. Don’t try and separate beer from liquor like NAS supports one over the other because they are both one in the same. The niggah wasn’t with supporting NONE OF THEM SOCIAL ILL’s to kids until Uncle Sam tapped buddy on the shoulder – everyman has a price and his price is FREEDOM. He aint trying to take that Ja-Rule hiatus …

        yeah he spoke out of turn along time ago – bet he regret that saying that shyt now –

      • Tbones

        First of all, i hope you know there is a difference between tax evasion; Ja Rule, Wesley Snipes, Ron Isley all jailed  and unpaid taxes; Nas, Wyclef, Swizz Beatz, Lil Wayne etc, all free and still getting paid. The former people failed to declare their income/tax which is illegal and were duly sent to jail for it while the latter set of people for whatever reason (rappers mostly through bad accountants) didnt pay their tax as at when due. Usually what happens is Uncle Sam collects his money either by crook or hook through the revenues. No jail term.
        2ndly, i didnt try to separate liquor from beer as they are both alcoholic beverages. My main point was that Nas’s audience more than a decade ago were kids and teenagers hence he refused to be exploited (though he would have got payed) for marketing and promotion purposes to that group of people. Fast-foward 2013, Nas core audience is 25- 45….. mature people who’s responsibility to act lies solely with them not some impressionable kids. If you dont see this clear point then am afraid I cant help you.

      • DollasTX

        1. i hope you know that differentiating between tax evasion and unpaid taxes was the least of my concerns and very trivial – my simple point was HATE TO SEE VET’S THAT BEEN IN THE GAME FOR 15+ HAVE THAT FED TARGET ON THEIR BACK

        2. Doubt if it had anything to do with core audience MORE SO the principalities involved period, because KIDS are still impressionable
        rather his core audience was pissing out infamil or geratol – he still has a daughter thats ten years under his so called core audiences age so the message is plausible for all ages –

      • Tbones

        “The niggah wasn’t with supporting NONE OF THEM SOCIAL ILL’s to kids until Uncle Sam tapped buddy on the shoulder – everyman has a price and his price is FREEDOM. He aint trying to take that Ja-Rule hiatus …”

        C’mon homes your sentence above clearly implies that Nas is at the risk of going o jail for unpaid taxes of which he is not. (Note the word freedom). You see why i decided to differentiate between the 2 for you?

        Also, if you go and dig up the Nas interview, you would see that it had all to do with his core audience which were mainly impressionable kids. Right now, Nas’s core fanbase is 25-45… mature adults that are supposed to be responsible for themselves, not kids still taking pocket monies from their parents. You can peep the HennessyxNas Timesquare takeover concert and figure out the age of the audience in attendance. Also, you can also try to follow HennessyUS twitter feed and see how you have to be off a certain age for you to be allowed continued following.

        If you still dont get it then am afraid i cant help you. Peace.

      • DollasTX

        boy, there are various different freedoms
        financial, social and PHYSICAL freedom being the most important
        i was referring to all of them – not just one because all three are in jeopardy until he handles his handle and resolves the situation

        nas is at risk of going to jail – BUT not before filing chapter 7 first lol
        NOW will it all come down to that – probably not, and why because he’s jumping on every last opportunity available to get his tax money up

        and slow down the legal process by informing the IRS and filing a 1040 showing that he has intentions on paying – so they send him notices, dock his pay until the debt is secured – i think you need to DO MORE RESEARCH homey

        iN REGARDS TO ADVERTISING BEER/LIQUOR why dont you just go youtube the NAS interview where he speaks on it – i think you might be better equipped to comprehend PRINCIPALITIES INVOLVED

        note: UNDERAGED DRINKING INCLUDES BEER AND ALCOHOL lol

      • Tbones

        Stop playing smart nigga, you are grasping at straws now. Lol.

        “boy, there are various different freedoms
        financial, social and PHYSICAL freedom being the most important
        I was referring to all of them – not just one because all three are in
        jeopardy until he handles his handle and resolves the situation”

        “The niggah wasn’t with supporting NONE OF THEM SOCIAL ILL’s to kids until Uncle Sam tapped buddy on the shoulder – everyman has a price and his price is FREEDOM. He aint trying to take that Ja-Rule hiatus …”

        Nigga read your last sentence, is that so hard to do or did you use a ghostwriter. U implied Nas is at the risk of going to jail by putting Ja-Rules name in your analogy and guess what Ja Rule is in jail for tax evasion. Damn homie, you cant be that thick to the point that you dont understand your own comment. To think you was fronting as if you knew the difference between tax evasion; Ja Rule, Wesley Snipes and Ron isley and Unpaid taxes issues; Nas, Swizz Beatz and Wyclef. LMAO

        I dont need youtube cos I remember vividly the particular MTV Diary video.

        “note: UNDERAGED DRINKING INCLUDES BEER AND ALCOHOL lol”

        My goodness, are you hard of reading or what? Nas’s core fanbase now is 25-45… mature adults that are supposed to be
        responsible for themselves, not kids still taking pocket monies from
        their parents. You can peep the HennessyxNas Timesquare takeover concert and figure out the age of the audience in
        attendance. Also, you can also try to follow HennessyUS twitter feed and
        see how you have to be off a certain age for you to be allowed
        continued following.

        Stop laughing at yourself nigga.

      • DollasTX

        You contradicting yourself G and
        Who said I was playing [smart]
        Lol

      • Tbones

        You are playing smart son, fact is you dont know the difference between Tax evasion and unpaid tax issues hence you made the Ja Rule comparison. Deal with it son. Ja Rule; Tax evasion and in jail while Nas unpaid taxes; Uncle Sam will collect his money by hook or crook. (They prolly have an arrangement on how the payment will be done which is likely to be by docking from his revenue. And as a business man, you dont just sit your ass down, you get out there and make more millions. Bye.

      • DollasTX

        You my brother are an idiot lol why don’t you research so you can find for yourself as i already have that people go to jail for tax evasion period … And Unpaid taxes is a form of tax evasion it’s proven fact… I researched and googled you damn bonehead
        Ja rule comparison … I didn’t compare their situations I simply lumped them together … Saying mad ain’t trying to go out like ja … Now tell me what would happen if nas decided to move to Japan ala Wesley sniped and stiff the Feds on his debt? He’s headed for rikers the moment he set foot on U.S. soil … Right or wrong?

      • Tbones

        Cmon son, its obvious you dont know how to research even with the resources in your grasp hence you keep shooting yourself in the foot. As a graduate, am presuming its either you utilized wack sources otherwise known as non- academic sources or you are just plainly thick.
        Unpaid taxes is not a form of tax evasion, duhh. Tax evasion stands on its own and is the deliberate falsification of your tax return, either by not reporting income or falsely claiming expenses. It can lead to prosecution resulting in penalties of between 50% and 200% (Depending on the country) of the taxes evaded and in a prison sentence while Unpaid taxes means you owe money and usually result in interest charges on the balance owing. There are no further penalties or prosecution (Canadian tax amnesty, 2007).

        “Ja rule comparison … I didn’t compare their situations I simply lumped them together” In that case you need to learn how to make articulate and lucid statements so that the reader does not misconstrue the points. Nah mean.
        “Now tell me what would happen if nas decided to move to Japan ala Wesley sniped and stiff the Feds on his debt? He’s headed for rikers the moment he set foot on U.S. soil … Right or wrong”  Hello, Nas’s unpaid tax issues came out in 2010 and we just into 2013 and Nas has not eloped to Africa neither has uncle  Sam thrown him in jail like they did Ja Rule, Ron Isley etc who committed Tax fraud/evasion. Guess what, Nas prolly has an arrangement in place to pay of his debt and is still out there making his millions like anybody in his privilege position not sitting on his ass.

      • DollasTX

        Like I said earlier and you just reiterated … Nas has already worked something out to avoid going to jail …
        The opposite end of the spectrum is “someone” failing to a. Work out the arrangement b. not committing to paying off the debt
        However both tax evasion and failure to pay BOTH can get you locked up again as I stated earlier … Doubt if it comes to that n Nas’ case becuz he’s agreed to pay #1 And #2 he’s getting his money up doing endorsements and show dates. That online degree serves you no purpose because you my friend can’t see the forest thru the trees

      • DollasTX

        And you still avoiding answering my question … I sent ask you how long the Feds knew he was in debt … I asked you what would be the repercussions if he skated overseas on his payment arrangements … Ole H&r block head azz lol

    • Tbones

      Another ignorant niggga spewing bullshit. We know what Nas said on MTV, this is not a beer commercial. Nas refused beer commercials because they market to kids.At the time; more than a decade ago, Nas was popular with youth, so they wanted Nas, to gain exposure to teens hence he refused the Bud light commercial.

      Nas’s fanbase is now 25-45 years old… mostly mature adults. These
      advertisements are not reckless partying time commercials and
      advertisements… they are mature and classy. Besides, its more than just an advert, the Wild Rabbit campaign is much deeper has a meaning behind it. Why dont you do a lil research of the campaign to enlighten yourself.

  • DollasTX

    hate to see nas and fat joe both with that target on they back

    gotta get that tax money up and pay them child support bills all at once … or find temporary residence at Riker’s

    good luck

    • Tbones

      SMH@ Niggas dont even know the difference between unpaid taxes; Nas, Swizz Beatz and tax evasion; Fat Joe, Wesley Snipes etc. The former was declared but apparently wasnt paid and was recently dug up and must be paid. Have you heard news about Nas going to jail? No. What you have heard is Uncle Sam will get his money back from Nas’s generated revenue. The latter is not declaring your taxes via illegal means and tryna avoid paying up. Hence why Wesley Snipes and Ron Isley is in jail and Fat Joe awaiting sentencing.

      • DollasTX

        nigga did i say he was going to jail … no, i said i hate to see nas and joe with that target on they back – MEANING, hate to see FEDS breathing down they back for a. tax evasion or b. unpaid taxes c. TAX ISSUES you dumb mf

        temporary residence at Rikers … WILL be the end result if that debt aint paid up “contempt of court” – why in the hell you think he all of sudden is going against his word by endorsing liquor

        ole H&R BLOCK HEAD AZZ NIGGA

      • Tbones

        No need to resort to name calling, you already killled yourself. My point was Fat Joe and Nas are in 2 different situations. One committed tax evasion and will be sentenced shortly, sadly while the latter didnt commit any crime and will have to pay Uncle Sam what he owes him either by crook or hook. Get it Dolla boy?

      • DollasTX

        i needed to CHECK you on that name calling cuz i never called you out of your name – however, whats the difference from what i said to you to what you said to MONKEYUNCLE “another ignorant nigga spewing bullshit”

        hypocrite

  • YaheardSyndicate

    Anyone over 21 has the right to consume alcohol responsibly. However I do wish, there were other brands, and companies that rappers would align themselves with besides alcohol companies. Where i live, right near the projects and in the hood is where Diddy has his ciroc billboards. I even had kids at the community center say “peach ciroc is blazing” these are 10 years olds. I know it doesnt pay as much but who’s the brand ambassador for United Negro College Fund?

    • $28825362

      brand ambassador for United Negro College Fund?
      I name a lot of rappers that didn’t even finish High school. LOL
      We gotta start there first.

  • YaheardSyndicate

    Nas might have financial issues, so ofcourse in his life the deal has to come first. People like Beyonce though, who have all the money they need, are going to tell a bunch of obese american teens to drink pepsi, so they can grow up to be like her. At what point do people stop letting money motivate them. Its just strange to me.

  • Nas can do no wrong in my eyes…..I can over look this one….lol…Go Nas

  • Monkeyuncle

    Just great another Nigga they don got to promote that rock gut Ass Hennesey

    • Tbones

      Another ignorant niggga spewing bullshit. We know what Nas said on
      MTV, this is not a beer commercial. Nas refused beer commercials because
      they market to kids.At the time; more than a decade ago, Nas was
      popular with youth, so they wanted Nas, to gain exposure to teens hence
      he refused the Bud light commercial.

      Nas’s fanbase is now 25-45 years old… mostly mature adults. These
      advertisements are not reckless partying time commercials and
      advertisements…they are mature and classy. Besides, its more than just an advert, the Wild Rabbit campaign is much deeper has a meaning behind it. Why dont
      you do a lil research of the campaign to enlighten yourself.

  • Lol at these comments.

    As if rappers never made any reference towards drug use.
    On the other hand it’s the consumer who calls any rapper
    without glorifying drugs, guns and crime weak.

    I’m not against it. But it is as it is.
    Nas needs money like we all do. He cannot go to work

    a 9-5 to pay his bills. It seems like the worst is to show

    your money is short.

    Kids will drink no matter if Nas does the advert or the
    next rapper does it. And still better if kids have access

    to alcohol. Prevention doesn’t help. It just favors harder

    drugs.

    Stupid American law that allow drinking from age 21

    and up is a joke. Why are kids doing Meth and Coke

    at 14? I grew up in Europe where you can legally

    drink at 16. Ain’t no drinking epidemic happening there.
    Same goes for marihuana.

    Don’t criminalize. Legalize.

    • Tbones

      We know what Nas said a decade a ago, this is not a beer commercial. Nas
      refused beer commercials because they market to kids. At the time Nas
      was popular with youth, so they wanted Nas, to gain exposure to teens.

      Nas’ fanbase is now 25-45 years old… mostly mature adults. These
      advertisments are not reckless partying time commercials and
      advertisements… the are mature and classy.

      • Product of Da Reagan Era

        You keep talking like Nas was some type of Nickelodeon rapper. He was drug dealing story telling rapper with a conscious side. I know that sounds hypocritcal but that is the best way I could describe Nas style. He made one song for the kids that is all. He was never really the ideal role model. Personally I feel he is more mature now then he was back then.

      • Tbones

        You are proving my point which is that Nas then despite not being the ideal role model giving majority of his lyrics was still able to resist the temptation of being used to market beer to his core audience which were kids at the time. Now he is 39 and his core fanbase is 25-45 adults that are supposedd to be responsible in all spheres of life, he decides to patner with the wild rabbit campaign which is not just commercial but y’all still complain.

      • Great Job Tbone. You have done a great of seeing through the craziness of hate that people seem to have Great job! Salute!

      • Tbones

        Thanks bruv. I dont have to do these things cos i got other stuff to do but sometimes when I see the fuckery being perpetuated by ignorant folks on the internet generally, I cant help but try to give my input although majority of these lame niggas aint tryna hear or see it.

  • “Can a young nigga make money anymore?” You people hating on the basis that “another nigga desperate to make money” tip are straight delusional. The message is positive, their not saying “drink your life away” their saying “their brand is high end and is one way high achievers can reward themselves at the END (not for breakfast) of the day” NOT “get drunk black kids”. Stop it with the victim sh*t and let the young homie push a positive message and get his paper while sipping on some cognac. Grow up! And at the end of the day it’s up to your adult ass to make the DECISION to drink or not. Damnit I detest hating ass folk.

    • Tbones

      Thanks, it seem your are the only one here that has common sense and is able to reason without any sentiments. We know what Nas said on
      MTV, this is not a beer commercial. Nas refused beer commercials because
      they market to kids. At the time; more than a decade ago, Nas was
      popular with youth, so they wanted Nas, to gain exposure to teens hence
      he refused the Bud light commercial.

      Nas’s fanbase is now 25-45 years old… mostly mature adults. These advertisements are not reckless partying time commercials and advertisements…they are mature and classy targeted to their core audience.

      The funny thing is these are the same people that swear Nas aint relevant and aint getting money. LOL

      • Fat Joe said it best my dude: Jealous Ones Still Envy. It’s almost like black folk drool at any piece of info that has the potential to destroy the reputation of another brother/sister. The positive pieces on this site don’t get as much hype as anything that can, even in the slightest, ridicule the reputation of a successful black person. I ain’t tryna sound like no revolutionist but it really leaves a bad taste in my mouth!

      • Tbones

        Cosign 100 percent. I have come to the conclution that these peeps that spend the majority of their time bad mouth successful black peeps especially Nas do it because for some strange reasons it makes them feel good about their pathetic lives. Its like a nigga consoling himself by saying u see Nas is “broke” in their so there is nothing wrong with them being broke to.

  • “Hennessy got me feelin bad, time ta stop drinkin..” ~2Pac, Krazy

    • And what about the other songs where he says good things about Hennessy?! Convenient ass quote.

      • On the Makaveli album, one of his latest releases. He mighta did some growin but u know some ppl dnt relate to growth. “I love my people do or die, but I wonder why, we scared ta let each other fly” ~2Pac, Krazy

      • please forgive me for finding it hilarious u gettn e-motional & cursin the convenience of a quote from an 1996 album. “The Hennessy don’t help..The Hennessy don’t help..Thug Passion in this mufcka”.. if u knew the song, u’d know he bigged up Alize/Cristal right after he said that. On the song’s hook he talkn bout smokin & “hopin that it get me high.” Goin crazy, drownin out his problems in alcohol/weed. I jus think it’s funny u got mad @ the convenience of the quote, typin question marks w/ exclamation marks next to em & sh!t. lmao

  • at the end of the day, they cut a check big enough, NAS will endorse strap on dildo’s, them IRS boys aint playing,……they gon get they money

  • Oknas

    If it was on some weed shit, i wouldnt look at nas differently but from Distance Relatives to this? lol

  • C. Black

    That Hen dog make me sick as shit these days. I CANNOT drink yac anymore, just doesn’t agree with me. I started messing around with that Jack danielini (whiskey) for a minute, then had flashbacks one night and wanted to mess with the henny again. Bad idea. Face screwed right up soon as I tasted it, damn near threw up all over the place off top. I was like yea, that shit in my past now.