Rick Ross Reebok

Protests Scheduled Outside Reebok Store in NYC; Petition Demands Reebok Fire Ross


(AllHipHop News) Public anger and controversy surrounding Rick Ross’ rape lyrics continues to mount today (April 3) as the women’s rights group UltraViolet has announced they will lead a protest outside of Reebok’s flagship store in Manhattan tomorrow (April 4).

UltraViolet members are planning to deliver 71,763+ petitions to the company’s flagship store demanding the company fire the Maybach Music Group leader.

“We are appalled that Reebok would pay a spokesperson who brags about enjoying drugging and raping a woman,” said Nita Chaudhary, co-founder of UltraViolet. “Reebok devotes a lot of time, energy and money to marketing to women–and now they are paying a man who is literally bragging about raping us while absurdly insisting it can’t possibly be rape if he doesn’t use the word “rape.” Reebok is apparently OK promoting rape culture, but when 1 out of 5 women are the victim of an attempted or completed rape, that has consequences.”

[Twitter Wars: Talib Kweli and Dream Hampton Battle Over Rick Ross Rape Lyric]

While Rick Ross attempted to apologize in a radio interview earlier this week, Talib Kweli came forward this week and stated that the apology was not sufficient and that Rick Ross was a “misguided 40-year-old.”

“I want to make sure this is clear, woman is the most precious gift known to man, you understand? It was a misunderstanding with a lyric, a misinterpretation where the term rape wasn’t used. I would never use the word rape in my records,” Rick Ross explained. “And as far as my camp, hip-hop don’t condone that, streets don’t condone that. Nobody condones that, you understand me? I just wanted to reach out to all the queens that’s on my timeline, all the sexy ladies, the beautiful ladies that have been reaching out to me about the misunderstanding. We don’t condone rape and I’m not with that.”

For the protest, dozens of women are planning to appear in running gear with marathon style bibs featuring the number 71,763, with boxes of 71,763 petitions, and signs reading, “Hey Reebok– Want my business? Stop promoting rape. Drop Rick Ross.”

UltraViolet’s protest will take place at Reebok’s flagship NYC store located at 420 5th Ave, NYC  at 2pm.

More news as details emerge.

  • Brazy Da Bo$$

    This shit is ridiculous…

    • Celz

      It’s ridiculous it takes this much.. Dude should be a security guard somewhere.. A whole slew of b*tch @ss niccas gave him a pass in exchange for money.. When all along we knew he was fake.. He named himself after a stranger who is still alive lol.. Anyone who supports this clown is ridiculous.. And yea he condoned rape and tried to make it look cool.. That might be a first for hip-hop, scratch that he isn’t hip-hop.. Brotha Lynch with his UNDERGROUND horrorcore or Eminem with his RIDICULOUS FANTASY BASED raps are one thing.. But being a major commercial artist and tryin to swag about rape on a track that will get consumed by teens (the same week two teens got convicted of a similar situation) is a new low.. The nicca betta hope he never goes to prison.. He’ll be lunch meat..

      • Eli Pinilla

        “swag out rape”….great point. eminem,dmx, biggie never tried to make it cool.

      • TruthSerum

        I agree with that, I hear people trying to compare it to Em’s stuff but there is a clear diffrence that anybody with half a brain knows. Cats like Em & Lynch & Esham and them do horrorcore rap, nobody takes there words literally, but Ross’s lyric was on some non-chalant everyday type vibe, just a random rape line in an otherwise boring everyday club rap song…..

      • Real talk right there!!

    • Dointer

      Rediculous ?? Did 2pac , Biggie,Cormega, Ice Cube,Jadakiss, Nucci Reyo, Jay-z, Beanie Sigel, Drake, Game, Kanye West,50 Cent, Soulja Slim, Scarface, Rhymefest, Ghostface, Styles P , Ali Vegas, AZ, Royce ,EA Ski, Little Brother,Saigon,Gravy, Big Daddy Kane, Kool G Rap, M.O.P., Ludacris , T.I. , Papoose, Nipsey , Z-Ro , Lloyd Banks, B.G. , Killer Mike, Obie Trice, Grafh, Talib Kweli, Mos Def, Canibus or Wu- Tang etc etc. ever have a single line about raping a woman ???????? It is a shame that a person in his position ( which could be used as a positive to influence the youth in the right direction) raps about raping a woman …..Period

      • Actualy yeah, the Wu did on Rakwon’s only built for Cuban Links, I can’t remember the name of the cut off hand, but the cut is about them sticking up a dope spot

      • Dointer

        Dig that shit up then.

      • eddieknucks

        Spot rushers. ” Yo Rae I’m bout to scrape her”.

      • YaheardSyndicate

        G Rap kinda did “Ill even f*** a pregnant B*** and poke the baby in the head with my d****…lol. And then theres more… You must not have ever heard the song talk like sex…just saying though

      • Dointer

        Kinda did????? So he actually didnt ?……We are talking rape here ..the thing that would get people lynched in prison …””Just sayin though”
        “””

  • DLOUPO

    WHERE DO YOU DRAW THE LINE? RAPPERS TALK ABOUT KILLING AND USING DRRUGS WHICH IS ALL ILLEGAL SHOULD WE PROTEST AND TAKE THEIR ENDORSEMENT DEALS TOO? NAME EM JAY Z LIL WAYE DRAKE EMENIEM THE BIGGEST ARTIST IN THE GAME ALL SAID WILD STUFF EVEN B.I.G “MY NICA GUTTER KIDNAP KIDS F#$K EM IN THEY A$$ THROW EM OVER THE BRIDGE” WAS A BOYCOTT CALLED? NO! YOU KNOW WHY BECAUSE IT’S JUST WORDS. HAVE YOU EVER HEARD OF THE EXPRESSION STICKS AND STONES MAY BREAK MY BONES BUT WORDS WILL NEVER HURT ME AND IT WON’T. AGAIN WHERE DO WE DRAW THE LINE PEOPLE GET RAPED IN MOVIES AND TV SHOWS ALL THE TME DO WE BOYCOTT THEM? IT’S ALL JUST ENTERTAINMENT STOP BEING SO SENSITIVE IT’S FUNNY EVERYONE CALLS RICK ROSS A FRAUD BUT WHEN IT COMES TO THIS PARTICULAR LINE HE SAID PEOPLE BELIEVE HIM LOL. IT SHOULDN’T MATTER WHAT YOU SAY AND HOW DISRESPECTFUL IT MAY SOUND THIS IS AMERICA THE LAND OF THE FREE WHERE YOU COULD SAY WHATEVER YOU WANT “FREEDOM OF SPEECH” THE REAL INJUSTICE IS HOW A BLACK WOMEN IS TRYING TO GET A BLACK MAN FIRED FROM A JOB SMH BUT IF YOU OPEN YOUR EYES THIS WAS THE PLAN IN 1ST PLACE

    • Celz

      The way BIG, Eminem, or anyone else mentioned rape was nowhere the same as Ross.. Ross boasts about casually raping women for fun.. Big is talking about organized crime here.. Do you understand context? If most 18 year olds were Drug Lords then yea I would be like Big come on fam.. But they aren’t so they will NEVER be the situation he’s rapping about.. But virtually EVERY 18 year old alive goes to parties trying to look cool and have fun..

      Niccas know Biggie exaggerated his lifestyle and ALOT of his shyt I don’t condone.. But my nicca this shyt was a fuccin party track.. If you can’t understand the difference you are honestly a lost cause

      • DLOUPO

        LEARN TO READ AND UNDERSTAND AND I’LL GIVE YOU A BETTER RESPONSE

      • YaheardSyndicate

        Biggie was talking about statutory rape.. “I like em young fresh and green with no hair in between you know i mean” rap in the 90s was way worse.

      • Celz

        That song was a fantasy not meant to be taken literally.. Did u even read my comment?

    • Celz

      And take ya fuccin caps lock off..

  • Reblogged this on matchboxnizzie.

  • infinit221

    He came out and said that he doesn’t condone rape, and obviously Reebok doesn’t. These brauds need to get a life. If Reebok drops Ross then its their loss, cause the job he has done marketing for them is exceptional. I mean he promoted Reebok on the very same track!

    • Just because he says he doesn’t condone rape doesn’t change that his lyrics do. It’s this thing called an ASS cover because he’s gotten negative attention.

  • brick

    Y’all think he got to molly a chick to hit. He got money and groupies. I think the line was good. Put the word out there…..dudes doing that every day. It should be a message to girls, watch who givers u a drink and watch who is near ur drink.

    I don’t care abt Ross’s personal life or what job he had. I like rap music…If i like it, I’ll play it,

    • Celz

      There you go.. Ross is doin the world a favor.. This song will save women and we all can expect rapes to drop this year.. I smell an NAACP Image award comin…

    • It doesn’t matter if he got to molly a chick or not. He promoted raping a person. He didn’t warn girls–he glorified the practice of men doing it. Yes men do it everyday, no he doesn’t have to encourage MORE men and impressionable boys to rape.

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  • Guest

    Yes perhaps a little pover the top but did , 2pac , Biggie,Cormega, Ice Cube,Jadakiss, Nucci Reyo, Jay-z, Beanie Sigel, Drake, Game, Kanye West,50 Cent, Soulja Slim, Scarface, Rhymefest, Ghostface, Styles P , Ali Vegas, AZ, Royce ,EA Ski, Little Brother,Saigon,Gravy, Big Daddy Kane, Kool G Rap, M.O.P., Ludacris , T.I. , Papoose, Nipsey , Z-Ro , Lloyd Banks, B.G. , Killer Mike, Obie Trice, Grafh, Talib Kweli, Mos Def, Canibus or Wu- Tang etc etc. ever have a single line about raping a woman ????????

    • +Actualy yeah, the Wu did on Rakwon’s only built for Cuban Links, I can’t remember the name of the cut off hand, but the cut is about them sticking up a dope spot

  • Bumpy Johnson

    he shouldn’t have fkked with the bit*hes

  • YaheardSyndicate

    The tour cancellation, the shooting, and then this. This is the part where the behind the music goes wrong.

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  • eddieknucks

    My nephew was just telling me that its niggas sticking Mollys in bitches asses while hitting from the back. This shit crazy. Snorting and popping pills like its 83.

  • Mike Swiff

    LMFAO…I TOLD YOU SLOPPY JOE YOUR DAYS ARE DONE, OVER FAKE FAT ASS NIGGA! LMAO WHY WOULD A FAT ASS NIGGA LIKE SLOOPY JOE NEED A REEBOK CONTRACT??? THIS FAT PIG DONT WORKOUT OR DO ANY EXERCISE!! YO REEBOK IF YOU JUST GIVING OUT CONTRACTS I GOT PEEPS IN THE HOOD ALSO! SMH

  • Smelly

    Yo its like he put the molly in his own champagne and she doesnt know hes rollin, she doesnt know he enjoy it even more than she could think he does, it doesnt have anything to do with her gettin drugged. so no, hes not talking about raping anyone.

  • Damn.

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