(AllHipHop News) Snoop Lion is taking his “No Guns Allowed” mantra to a new level with his latest collaboration with MTV. The partnership has teamed up with Jewelry For A Casue to sell unisex bracelets with unique serial numbers from illegal firearms returned through the buyback programs in Newark, NJ.
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Starting the day after this year’s MTV Movie Awards, April 15th, limited edition MTV x Caliber bracelet will be sold at caliber.mtv.com. The items can be pre-ordered for $40 today.
“It’s a movement we want generations to recognize, embrace, and get behind. We’ve seen a lot of senseless acts of violence involving guns recently—too many have lost their lives, too many families have been destroyed. Like my friends at MTV, I want to be a part of the change that will help bring peace,” Snoop Lions says in statement
The MTV x Caliber bracelets are apart of the Jewelry For A Cause’s Caliber Collection line which partially uses metal from reclaimed illegal guns.
Hip Hop has proven to be unequivocally helpful participants in recent gun buyback programs. Recently, legendary Hip Hop manager Michael “Blue” Williams’ “Guns 4 Greatness” event on March 30th removed 115 guns from New York City streets.