reebok-classics-rick-ross-live-in-las-vegas-01

Reebok Dumps Rick Ross

(AllHipHop News) Reebok has officially ended it’s partnership with Maybach Music mogul Rick Ross. The sneaker company first felt the heat calling for them to cut off Ross after the release of his latest song U.O.N.E.O depicted the rapper performing date rape on a woman: “Put Molly [Ecstasy] all in the champagne.  She ain’t even know it.  I took her home and I enjoy that.  She ain’t even know it.”

Since the song dropped the rapper has attempted to backtrack on his lyrics, Meek Mill has spoken up in his defense and a recent concert Ross was set to perform at was cancelled in response to protestors.

UltraViolet co-founder Nita Chaudhary released a statement through the women’s organization applauding Reebok for the decision.

She said, “We are thrilled to hear that Reebok is joining the fight against rape culture and dropping Rick Ross. This is a huge victory for women, for the 526 survivors of rape who were brave enough to publicly confront rape culture, and for the nearly 100,000 UltraViolet members who have poured their hearts and time into this campaign. This sends a strong message that rapping about drugging and raping an unconscious woman is not only morally wrong, but has real consequences. After Steubenville, Americans expect and demand better. Thank you Reebok for taking a stand.”

After strong grassroots protest, UltraViolet members banned together in mass and seemingly pushed Reebok to take action.

No word from Ross’ camp on how he is taking the news.

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  • So many chickens comin home to roost for this cat lately…can’t say I pity him…

  • Felix Mademan

    Isn’t he a Ciroc Boy. Wouldn’t it have made more sense for the protesters to go to Diageo

    • SA-TOWN

      Rick Ross fucked up when he said that he should of known better than to put that in his verse! You see the way Delorus Tucker fucked with 2pac!

      • SA-TOWN

        YOU-TUBE NOVACANE 3 MINUTES OF HELL THIS CAT ONE OF THE DOPEST RAPPERS IN TEXAS!

      • These clowns don’t make you wish she were here among us? Doing her thing?

  • Michael Thompson II

    Reebok just dropped fake Rick Ross! YOU AIN’T EVEN KNOW IT LMAO!

    • Bumpy Johnson

      this is a big move for those ladies……i thought bout it again , these are rape survivors. they were probably traumatized by the event that also probably changed their life…good victory for them.

  • Matt Swan

    “No word from Ross’ camp on how he is taking the news”…seriously how do you think he’s gonna take it? He’s going to come out with some dumba** song talking ish about Reebok, and everyone that has dogged him in regards to his verse. I’m glad his a** is taking a healthy L on this.

  • dominicancoke

    Its a retarded idea that reebok does a deal with this fatso in the 1st place he does’nt have an athletic bone in him. last time he ran was when he got shot at not to long ago and before that when he was 12 after the ice cream truck get a deal with something more credible ross like ihops burger king popeyes a security guard service the miami police department the florida department of corrections

    • Lol!

    • CHI545

      reebok brings in rappers like 50 cent, rick false to specifically target the african american community with their shoes. because who else would actually buy athletic footwear based on the endorsements of rappers who rap about guns,drugs, raping bitches, etc..

    • Banksy

      lol

  • MR. UNDI$PUTED THE MOGUL

    “Great” now all the hater’s who act like he fucked their mom’s can rejoice!!!!!! A Black man lost a chance to make some money & now the broke ass lazy scumbag’s can feel good about themselves!!!!!!

    • >>In BIG’s voice : “Don’t be mad…UPS is hiring!”

      You should watch “Hollywood Shuffle” by Robert Townsend ( 5 Heartbeats )

      • MR. UNDI$PUTED THE MOGUL

        I GUESS SINCE YOUR NAME IS DOGZ & YOU HAVE THAT MUTT IN YOUR PICTURE, YOU NEED TO BE PUT DOWN!!!!, BUT SINCE I LIKE DOGS I’LL THROW YOU A BONE & JUST KEEP YOU ON A SHORT LEASH GOING FORWARD!!!! PS YOU SHOULD WATCH ROOTS, YOU HOUSE NIGGA!!! HAPPY TO SEE A BLACK MAN LOSE MONEY JUST BECAUSE YOUR STILL LIVING IN YOUR AUNTIES BASEMENT!!!! AS FOR UPS, YOUR DAMN RIGHT THEIR HIRING, EVERYWEEK A NEW DELIVERY GUY IS DROPPING OFF PACKAGES TO MY OFFICE!!! IT’S A DAMN SHAME THEY’D NEVER HIRE YOU BECAUSE BEING A LAZY ASS CRAB’N THE BARRELL HATER ISN’T A SKILL IT’S JUST WHO YOU ARE!!!!!!

      • Celz

        Take your caps lock off fucc nicca

      • MR. UNDI$PUTED THE MOGUL

        It’s ok for you to defend your boo! Flames of a feather flock together!

      • Don’t kiss the tip of my 4-9-3-11, kiss his.

        Fugg you & this fraud!

      • MR. UNDI$PUTED THE MOGUL

        WOW!!! that’s the best you can come up with. Typical ignorant reply from a guy who dropped out in the 7th grade. “D’uh I don’t understand what he means so I’ll just reply with the only words I think may hurt….F you!” Hilarious.

      • This clown been crossed the line, the fact that he crossed so far that white women ( See iLLseed’s Rumor ) shut him down, along with your post, reminds me of the Ice T song “Bitchez 2″…or the chorus “Some of you Ninjaz are Bitchez 2″…..except, obviously, the bitchez are more man than some of you dudes will ever be, and more woman than some of you dudes will ever get.

        Ninjaz shooting up his back to school concert, where he’s giving out notebooks & pens, while singing “Everyday I’m Hustling”.

        GTFOHWTBS
        >> In James Yager’s Voice : “Don’t email me, don’t reply, Fugg that, Fugg you!”

      • DollasTX

        you got a vendetta out for him – what about the rest of these frauds
        this shit paled in comparison to any and all of EMINEM’s lyrics – if you gone put one on the firing squad – then line all them mf’s up along side of ROSS – ijs doe

      • I agree, I got a vendetta against him & others should be with him.

        *No doubt

      • DollasTX

        just phucking with you E –

      • MR. UNDI$PUTED THE MOGUL

        What the Hell does ignorant idiots shooting up a back to school concert have to do with anything?!?!!?! You can’t be that much of a Dumbass can you?!?!?! Let’s see he’s taking his time to give back to people less fortunate & you think it’s ok that someone tried to kill him or someone?!?!? Outside of Hating on another man’s success what have you ever achieved in life besides learning how to tie your shoes & graduating Kindergarten & talking shit on the internet?!?!?!

    • Celz

      A chance to make money from a white owned corporation and then give it back to a different one so he can “stunt” on less fortunate blacks… Lmao he didn’t lose shyt the money is right where it was going to end up anyways.. And you wouldn’t be sayin that if someone in Ross camp was locked for date rape bein forced into Protective Custody. The streets said Rape was the lowest crime long before this group or the Fake Rick Ross even existed. If Ross is so gangsta he wouldn’t be promotin shyt that could get you green lighted when you locked up.. Rapists are lower than murderers, racists, drug traffickers, armed robbers, or anything else.. Only thing lower is a child rapist.. The only group ridin for Ross is funny ass internet shyt talkers.. The streets and anyone with common sense knows he crossed the line.. All of his other ignorant crime raps involve willing participants..

      • He’s a 4-9-3-11 rider, & we just made his day responding!

      • MR. UNDI$PUTED THE MOGUL

        FYI – 99.9% of the Worlds Biggest Corporations are white owned so chances are anyone who gets some sort of deal like this is getting paid by someone white so that means nothing. Correct me if I’m wrong Phil Knight had to OK Michael Jordan getting his own Brand Jordan company underneath the Nike Umbrella. The people who protested don’t even listen to rap music because if they did anyone whose a success in rap who got an endorsement except for Hammer, Vanilla Ice, Run DMC & Kid ‘n Play should’ve been picketed. Snoop did a commercial with Lee Iaccoca who ran Chrysler for year’s. Where was the outrage. Eminem has ton’s of weird psychotic lyric’s in songs. The list goes on & on. The point is someone wanted to become famous & blow this up like it was the end of the world & some house niggers who can’t stand to see anyone they don’t like for whatever reason get paid are celebrating because they can’t do any better. You & your bitch can choke on the truth!

  • So much money out of the wallet.

  • Eny Daboss

    Hmm so reebok is supporting gang violence and drug trafik, and murders Lmaoooooooooooooooooooooo who is next they should go on the street and protest about reebook supportin gangster rapper

  • K_fishers

    That’s it , now Ross remember just stick to calling them bitches , hoz and demean through your lyrics in anyway imaginable just do not even hint at raping them.

  • casual_confidence

    ima STOP rockin reeboks now. these fucc nekkuz were quick to sign him when he was the drug distrubutin gang bangin boss but when he gets called out for lyrics that were taken as ‘promoting rape culture’ they drop him – DEUCES

    • Chris

      Truth.

    • firehawk17

      because they know that shit was all fake even though i feel where you coming from.. but suggesting date rape is erroneous.. nothing entertaining about that… talking about murder, drugs, sex , shopping that can make for good stories.. all fake.. but not rape..

      • Not true, same platform, same thing.

    • ^^

    • Celz

      It’s they way he said it.. Context is everything.. Drug Dealers need people who DECIDED to use drugs to sell them too. Gang members need people who DECIDED to be rival gang members to shoot at. Players need women who DECIDED to be hoes to fucc.. In date rape you doing wrong against an unwilling participant..

      And we all know that slangin an bangin have scores of innocent and unintended victims but rape is one of the few crimes with the sole purpose of victimizing an innocent person. There is no one that “deserves” to be date raped or chose that lifestyle..

      I disagree with Ross whole image and he should have never been signed to anything especially a record company but I’m just sayin rape is different because the intentions can never be justified..

      • rk3000

        Well said. I definitely agree.

      • Celz

        Lmao at these clowns actin like Ross got did wrong.. Lemme see yall go up to the local state pen and tell them niccas up in there rapists aint all that bad and they should stop sweatin em.. Lmao fuccin clowns stay in school and go to work

      • truknown

        that makes alot of sense

      • casual_confidence

        miss me with that self righteous ish bruh bruh…

        1. reebokkk cosigned his whole body of work and movement prior to all this – now dropped it cause of a few angry women that wear underwear with dick holes in them and others who cant think for themselves?

        2.yall missing the simple point that sin is sin/fuckery is fuckery/evil is evil,. rape is no worse then killing or stealing or even lying. they are ALL inhumane acts – so FOH with ‘it ok to rhyme bout taking someones life, stealing, deceiving and all that but rape is in its OWN category alone…

        eminem rapped bout killing is BM and raping bitches since his first album. im not condoning rape cause like i said it all falls under the same category as any other evil in the world – but the whole ‘this evil is worse than that’ stance is more fucc nekkka ish

        3. at the end of the day i am not defending dude at any rate. he should have kept it G and stand by what he wrote and explain himself OR not say it at all.

        4. regarding your whole ‘decide’ analogy – who decided for the person who got killed by the gangbanger? they obviously didnt get to participate in that discussion right? but rape is worse than that – atleast the one who got raped can live to get over it

        like i said b4 – this event helped me realize that they like other fortune 500 companies out there co-sign n endorse this foolishness and im not co-signing with them anymore – SIMPLE

      • Celz

        1. I never agreed with Reebok they should have never signed him. And who care if women with dicc hole underwear are against his statement. The streets made it loud and clear that rapists are the lowest of the low. If niccas was slippin women in yo family Mollys without tellin them you would singin a different tune.

        2. Sin is sin but in society and in the streets there is a justice system. If some cops falsely arrest you and you can’t get a job you might just have to rob or sell somthin. If you get horny you can jack off or have sex with a willing participant. Rape can never be justified because you are doing it for fun not to provide or protect. Almost every other crime either boils down to providing or protecting for someone or something.

        3. Real shyt there

        4. You’re right but when America sends troops over seas, terrorists blow up bombs, or gang members shoot shyt up they can all say my actions ultimately saved lives and any innocents that died was an accident. It’s a pathetic cop out but it’s a fact of life, I think murderers should be punished harder than rapists. But a rapist can never claim they were trying to do a greater good.

        Corporate greed is the source of a majority of world problems fam.. Fucc Rebook, Nike would never sign Rick Ross…. Until they felt it would make them money.. And the day ANY Corporation feels they can make a net profit off of signing Rick Ross is the same day THAT SAME Corporation will sign his wack ass

      • casual_confidence

        1. rape is no different to killing, stealing or any ill will in the world is d point im making. if ANY of those things happened to any woman i love or people i know – my rage would be the same regardless – any real dude would tell u d same

        3. n/a

        2. isnt rape providing d selfish/perverted desires of d attacker? theres no reasoning IMO that can justify one act is worse than d next. ur trying to say now that people dont murder for fun/steal for fun? the pain a victim from violence is different from the pain a rape victim must endure? it all d same. people may empathize for a rape victim more than any other act of violence

        4. they all have one thing in common – the motivation to do something evil, so i dont get how people seem to think there is a difference between the acts, they’are ALL equally bad

        since yall condone gun gang drug lyrics – by default should be able to condone rape lyrics. problem with that? then censor everything

        on a final note – what rap artists have been endoresed by nike other than nelly (for 1 yr)? reebokkk didnt hesistate to sign jayz, 50 cent, ross, tyga, d list goes on

    • DLOUPO

      ALL THE SHIT NIGGAS SAY IN RHYMES AND HE GETS DROP 4 THIS IF THIS TEACHES YOU ANYTHING IT SHOULD TEACH YOU TO GO GET UR OWN SHIT CAUSE YOU AINT DROPPING URSELF

    • Bumpy Johnson

      its because the mothers, wives and children of murder victims never spoke out and protested . (black people never do this shit or they do it half ass,1 day walking round a block with signs type).

    • so he wasnt taling bout raping a bitch? lol and you finally choose not to rock reebox after they do something about? lmfao ok homie

  • EQ

    haters won this one

  • TruthSerum

    LOL @ Reebok “Taking A Stand”

    So I guess it was okay when he promoted selling poison to the masses and
    black on black violence, that met their standards….. But this rape
    lyric, nah, thats too far

    FOH

    Reebok dont have any values they dropped this fool because there afraid women will stop buying their shoes, its all about money. I applaud those chicks for standing behind their cause tho, thats the reason gay people and women get what they want from things like this, because they dont back down. If black peple really fought and pushed for companies to hold people accountable for there Drug Dealing, black on black violence images you’d get the same results,.

    • KC The American Pimp

      Believe dat!!

    • trlvman357

      Of course it’s all about money, Reebok is a corporation no a no profit for woman.

  • jojohn

    Got dropped by Rocko and Reebok…. “U ain’t even know it!!!”

    GOD FORGIVES… REEBOK DON’T!!!!!

    • jacksjus

      GOD FORGIVES… REEBOK DON’T!!!!! Now that’s comedy.

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  • Mo

    What is Reebok?

    • “U ain’t even know it!!!”

  • jacksjus

    I stand my ground if his image was good enough before this song, then this was nothing. I don’t feel bad for him really, but Reebok sold him out.

  • Eli Pinilla

    God forgives, reebok dont!!!

  • jojohn

    I’ll Die Behind These Reeboks!!!.. that same love.. “Reebok Aint Even Show It”

  • scullyson

    When it rains it pours…oh well

  • jojohn

    So what’s the difference of a woman being raped in a movie? How does Eminem get away With what he says? A lot deeper. It’s a song like its a movie!

  • southside4lyfe

    DAMN THEY BUILD YOU UP JUST TO WATCH YOU FALL.

  • Reblogged this on thehiltonburnellfiles and commented:
    Rick Ross needs Reebok more than Reebok needs Rick Ross. He don’t condone rape.

  • IMMACULATE_CONCEPT

    damn, this really shows you how influential and powerful words can be, and how much more influential and powerful these banned white women can be
    …but i’m wondering how much loss the bawse is taking for being dropped. huge L for him and MMG as a whole. doesn’t seem like their having a very good year

  • Joseph Thomas

    Now if only MMG would drop Ross

    • MrNoName2K

      only thing is MMG is Ross’ shit…genius

  • keptit100

    “Ill die over these Reeboks. You ain’t even know it.”

  • Nita Chaudhary said its a huge victory for women… she meant to say its a huge victory for her… because now everyone that pays attention to rick ross knows her name…. her plan all along.

  • BullsFan4Life29

    [RICK ROSS VOICE] PLEASE REHIRE ME REEBOK! I’M THE BOSS! I’M THE BOSS. I’M A BOSS!!!! PLEASE REHIRE ME.

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  • how about murder and coke dealing? or lying about murdering and coke dealing? and identiy theft? they ahd no problem with that? lol

  • jojohn

    How can they drop the Boss???? smh

  • jojohn

    I have an idea: why don’t the shoe companies stop using foreign slave labor to make their $3.00 shoes AND stop using silly rabbit entertainers like this fat guy to sell them at their ridiculous mark up? Let’s kill all of the nonsense birds with one stone! **two thumbs up for kicking Rick Ross off the mindless payroll!**

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  • Sylvester Daniel

    errbody should get on fat boys Twitter timeline n tell him “GOT DROPPED BY REEBOK…AND YEEN EEAN KNOW IT”….lmmao…yall nekkas got me DYIN #Dead

  • i bet in his response to this happening when include the phrase ” it is what it is….”

  • WillVetterGoodin

    This lame is fraudulent, so he was discredited from the start it’s just a matter of time before everyone starts recognizing.

  • Blackrenegotiationmovement

    Rick ross this rick ross that yall missing the whole thing ” A bunch of women, i repeat women got a multi-millionair shut down in roughly a month , but grown black men can’t take back our community stores blackmen we gotta tighten up You tube dr claude anderson take ya time and listen start now

  • digitallife

    Man lost money..that’s never a laughing matter. You celebrating someone losing out on a lucrative deal can be easily perceived as chump shhht. I don’t condone the lyrics but it’s hip-hop if we sat and ran through lyrics and based deals on them only emo rappers would get deals and endorsements.

  • grabo2003

    Toni did you mean ”banded together…” because ”banned together in mass doesn’t make sense….grammar check please.

    Reebok did the right thing given robert did not make a proper apology.

  • Isaac Hayes

    Made a comment 4 hrs ago but it got censored not on here at all if this dont make I’ll know you are behold a pale horse inc.

  • Lamonte Johnson

    TBH who buys reboks anyway? Personally I don’t know the numbers and figures but from where im sitting Ross was doing themmm a favor

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  • MrNoName2K

    damn Ross catchin crazy hell over that bar lol, that suuuuuuuuuuuucks

  • YungKizz

    forget reebok this is y i rocked chuck taylors nikes an Adidas

  • and this fraud did that wack ass commercial and a Reebok vlog

  • Mike Swiff

    Applause OK! GREAT JOB REEBOK…”he ain’t even know it!” STUPID. lmfao

  • Synista

    Maybe Rick FAWLSE can get a deal with Dunkin Donuts or Krispy Kreme ,
    Hell why was reebok even gonna do a deal with this fraud anyway,he aint no where near athletic.

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