Tyler The Creator

Tyler The Creator’s Manager Issues Statement About Controversial Mountain Dew Ad

(AllHipHop News) Yesterday (May 1), Mountain Dew and Tyler The Creator pulled a recent ad featuring the Odd Future rapper from the internet. The commercial was criticized, most notably by Dr. Boyce Watkins, as being racist and misogynistic.

The clip centered around Tyler’s character, “Felicia The Goat,” appearing in a police line-up with his fellow OFWGKTA members. The young black men were being reviewed by a severely injured white women as a police detective pushes her to identify her attacker.

[ALSO READ: Tyler The Creator and Mountain Dew Facing Criticism For New Ad Being Called Racist]

PepsiCo, Mountain Dew’s parent company, issued an apology stating that they could see how the commercial could be seen as offensive. Mountain Dew asked Tyler to take the ad off the Odd Future YouTube channel, and the company removed it from their own website.

Like the previous two Felicia Mountain Dew commercials, the “line-up” ad was developed and directed by Tyler. His co-manager, Christian Clancy, decided to address the issue and defend his client on his Tumblr page. His post stated in part:

Context may or not help those who are offended and I wholly respect that but for those who are interested I can offer the following and leave the rest to Tyler. 1. This spot was part of an overall admittedly absurd storyline about a crazy goat who becomes obsessed with Mountain Dew 2. The lady in front of the lineup is the waitress from the first spot. 3. The lineup consists of Tylers friends and odd future members who were available that day. (LBoy, Leftbrain, Garret from Trash Talk and Errol) 4. He absolutely never intended to spark a controversy about race. it was simply an again admittedly absurd story that was never meant to be taken seriously. Again we apologize if this was taken out of context and would never trivialize racism, especially now in America where voting and civil rights are being challenged at the highest level. I can however stand firmly by someone I have believed in since we met only because I know him and i know all of this was never his intent.

Tyler has also mentioned the commercial and the controversy on Twitter. Sending out the following tweets:

  • http://newcreationrecords.com/yardflex/?p=26412 [News] Odd Future’s Manager Responds To Mountain Dew Pulling Ad – newcreationrecords.com

    […] also took to his Tumblr to apologize to offended parties, but disagree with intrepretation. As reported by AllHipHop.com, he wrote, “Context may or not help those who are offended and I wholly respect that but for […]

  • http://iammobetter.com/tyler-the-creators-manager-issues-statement-about-controversial-mountain-dew-ad/ Tyler The Creator’s Manager Issues Statement About Controversial Mountain Dew Ad - I Am Mo Better

    […] Filed under: MOBILE, News Tagged: Controversy, Mountain Dew, Odd Future, Tyler the Creator …read more […]

  • http://allhiphop.com/2013/05/03/tyler-the-creator-responds-to-mountain-dew-racism-controversy-dr-boyce-watkins-responds-back/ Tyler, The Creator Responds to Mountain Dew Racism Controversy, Dr. Boyce Watkins Responds Back | AllHipHop.com

    […] [ALSO READ: Tyler The Creator’s Manager Issues Statement About Controversial Mountain Dew Ad] […]

  • http://lisafordblog.com/news/mountain-dews-racist-commercial-video/ » MOUNTAIN DEW’s “Racist” Commercial ?? (Video) *UPDATED* – Tyler The Creator Responds / Lisa Ford Blog

    […] Source: AllHipHop […]

  • http://www.streetbonersandtvcarnage.com/blog/10-horribly-racist-ads-that-arent-racist-at-all/ STREET CARNAGE » 10 HORRIBLY RACIST ADS THAT AREN’T RACIST AT ALL

    […] 1. TYLER THE CREATOR FOR MOUNTAIN DEW Earlier this month, Mountain Dew was accused of making “the most racist commercial in history.” It featured a battered woman too scared to press charges against a goat who was standing in a lineup amid black thugs. This retardo joke was the brainchild of a very popular rapper named Tyler the Creator who has more than 1.6 million Twitter followers. He obviously speaks the Beavis and Butt-head language of today’s youth, but that doesn’t stop the Thought Police from accusing this black man of being racist toward black men. Mountain Dew has devoted an entire website to their apology. Tyler’s manager issued a statement that said in part, “Offense is personal and valid to anyone who is offended.” I would have added, “but it is only valid to that one person and is not our problem.” Tyler called his critics “IDIOTS.” […]

  • http://thoughtcatalog.com/2013/the-10-most-horribly-racist-ads-that-arent-even-remotely-racist/ The 10 Most Horribly Racist Ads That Aren’t Even Remotely Racist | Thought Catalog

    […] Earlier this month, Mountain Dew was accused of making “the most racist commercial in history.” It featured a battered woman too scared to press charges against a goat who was standing in a lineup amid black thugs. This retardo joke was the brainchild of a very popular rapper named Tyler the Creator who has more than 1.6 million Twitter followers. He obviously speaks the Beavis and Butt-head language of today’s youth, but that doesn’t stop the Thought Police from accusing this black man of being racist toward black men. Mountain Dew has devoted an entire website to their apology. Tyler’s manager issued a statement that said in part, “Offense is personal and valid to anyone who is offended.” I would have added, “but it is only valid to that one person and is not our problem.” Tyler called his critics “IDIOTS.” […]

  • http://nocmystore.com/the-10-most-horribly-racist-ads-that-arent-even-remotely-racist/ The 10 Most Horribly Racist Ads That Aren’t Even Remotely Racist

    […] Earlier this month, Mountain Dew was accused of making “the most racist commercial in history.” It featured a battered woman too scared to press charges against a goat who was standing in a lineup amid black thugs. This retardo joke was the brainchild of a very popular rapper named Tyler the Creator who has more than 1.6 million Twitter followers. He obviously speaks the Beavis and Butt-head language of today’s youth, but that doesn’t stop the Thought Police from accusing this black man of being racist toward black men. Mountain Dew has devoted an entire website to their apology. Tyler’s manager issued a statement that said in part, “Offense is personal and valid to anyone who is offended.” I would have added, “but it is only valid to that one person and is not our problem.” Tyler called his critics “IDIOTS.” […]

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