(AllHipHop News) Jay-Z’s “#NewRules” campaign may be going from online and street marketing to live performance in Times Square. The New York Post reports the Roc Nation boss is planning to give a concert on top of the Ed Sullivan Theater marquee on July 8th for the Late Show With David Letterman.
Post’s sources say Jay is still seeking approval from Mayor Bloomberg’s office, but the performance is likely to be sanctioned and is expected to be a major event.
“If he gets permission from the mayor’s office, it’s going to be off the hook,” said a law enforcement official. “They’ll have to shut down Broadway around the Letterman building. They’ll have to have a strong police presence. It’s going to be chaos with so many fans.”
Another source added, “This would be a great event for New York City.”
Jay-Z has taken a more unorthodox approach for the roll-out of his 12th solo album Magna Carta Holy Grail. His street team revealed the tracklisting for the project by passing out flyers on the streets of Brooklyn, and he partnered with Samsung to give away 1 million copies of the LP to Galaxy users who download the “Magna Carta” app.