(AllHipHop News) Pop superstar Rihanna and her Roc Nation manager Jay-Z are joining forces with Budweiser for their new “Made for Music” international marketing campaign. Rihanna and Jay will both appear in TV commercials and limited-edition packaging for the brewer’s first music-centered global ad strategy.
The beer company will also sponsor concerts by both performers by providing VIP opportunities and other exclusive promotions. One example that has been announced is a 24-pack of Budweiser beers with Rihanna’s “Diamonds World Tour” logo stamped on the black can.
Budweiser is already the leading sponsor for Jay’s “Made In America” festival that is held in Philadelphia Labor Day weekend. The deal will also include 160 other events in 25 countries including Jay-Z’s “Legends of the Summer” joint tour with Justin Timberlake and Rihanna’s current “Diamonds” tour.
Two ads directed by Mark Romanek for the “Made for Music” campaign have already been released. The Rihanna version centers around her new single “Right Now.” Jay-Z’s commercial features his track “Public Service Announcement” off The Black Album.
Watch Rihanna and Jay-Z’s respective “Dream Are Made” ads below.