Russell Simmons

Russell Simmons To Help Launch ‘All Def Music’ Label

(AllHipHop News) The record industry has been attempting to find innovative methods to embrace the digital age for years. Def Jam co-founder Russell Simmons, filmmaker Brian Robbins, and music executive Steve Rifkin are trying a unique approach of connecting online media to the music business. According to Billboard the three entertainment veterans have joined forces for a new label venture centered around YouTube.

All Def Music is a partnership with Universal Music Group to discover, promote, and develop rising talent through the Google-owned video sharing site.

ADM will also include All Def Digital Management which has already signed internet comic sensation Spoken Reasons and Pennsylvania rapper Asher Roth. Roth will appear in the unscripted music program “Lemonade.”

“The exponential growth of Internet-based video has created a powerful new outlet for music and music-based content, and the launch of All Def Music is a part of our broader strategy to partner with some of the most experienced entrepreneurs in media and technology to identify future stars and develop powerful content on the world’s fastest growing media platform,” said UMG chairman Lucian Grainge.

“This is the most exciting new terrain for me, to move talent across all media platforms, and I couldn’t have better partners in Brian and Steve, and the most innovative of music executives, Lucian Grainge,” added Simmons.

[ALSO READ: Russell Simmons Set To Team Up With HBO Again]

Watch video of Russell Simmons and Brian Robbins announcing All Def Digital below.

  • Reblogged this on HUEY mix wit RILEY.

  • Wavpin

    Good news

  • MR. UNDI$PUTED THE MOGUL

    BIG UPS TO THE “GODFATHER OF MODERN RAP MUSIC” RUSSELL SIMMONS!!!!!
    HE’S THE REASON YOUNG BLACK CEO’S & ARTIST’S ARE MAKING ALL THE MONEY THEY MAKE NOW!!!!!!!!!!!!!!!!!!!!!!!!!!!!! IF YOU THINK I’M WRONG DO YOUR HOMEWORK!!!!!!!!!!!!!!

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  • A reblogué ceci sur fraiche musique and commented:
    Une nouvelle maison de disque vient de naitre : All Def Music, un partenariat du co-fondateur de Def Jam Russell Simmons, le réalisateur Brian Robbins et producteur Steve Rifkin. Le groupe opèrera sous l’enseigne d’Universal Music Group et s’intéressera aux nouveaux talents sur Youtube et les réseaux sociaux. En fin les labels évoluent, on verra si ça donne quelque chose de différent, ou si ce n’est qu’un autre Vevo…

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  • ccwaterbound32

    from what im hearing artists HAVE NOT cancelled any tours in florida and they keeping it business as usual… i said it before in the previous post and ill say it again, WE NEED TO TAKE THIS THING INTERNATIONAL! the 14th and 15th amendments don’t even signify we are citizens! now how can that be you ask? simple. because we are still “classified” as property! not to mention if we were nationalized citizens our voting rights would stay the same no matter what! congress has to approve our voting rights! not us! ya’ll notice how the native americans got their reservations? simple. they used terms like “cherokee nation”, “seminole nation”, “creek nation” and showed the U.N what the U.S government did to them and got their land. they have their own laws,police even property! we aren’t nationalized we have no flag to represent us we have nothing we can use to specifically identify ourselves to the rest of the world we need a new term to call ourselves but we need to stop refering to ourselves as “african american” because the U.N won’t recognize us as a legitmate group!… we could get a dual citizenship and transfer our funds along with other resources to another african country of our origin and develop our new nation there! the people who want to coon shuck and jive and kiss whitey’s ass can stay and get their scalps split meanwhile we can go build up a new nation and create some kind of utopia for ourselves instead of being killed for no reason! the enemy has declared war on us with that damn verdict and i can promise you all this… trayvon will not be the last one to get killed for NOTHING…the international community is recognizing our struggle hell iran had released an article the other day saying the u.s should be investigated for human rights violations towards american blacks! there are protests all over the world this thing is HUGE! talking won’t change shit, marching and singing “we shall overcome” aint going to do shit, and fussing and arguing with these coons,bedwenches,and house ni**ers aint going to change nothing… we have to take advantage of this situation while we got the platform otherwise we’re going to be victims of MASS GENOCIDE! don’t believe me? fine. but don’t go bitching or marching in the streets if another black youth get’s murdered by another race talking about THAT SHIT IS WRONG! HE SHOULD GO TO JAIL! and the verdict comes in and BAM! killer goes free… wake up black america….wake up. and do something!

    • Xtreme1

      Co-sign. Africa has tons of natural resources and a huge potential workforce, all that is needed is a stable infrastructure and good leadership dedicated to the nations they run. But your comment would be better suited for a different article.

    • BUCK-GOTTIE

      THANKS TO THE MAN WHO OPENED THE DOORS FOR US SMALL LABELS! BLACK ROYALTY INC. IS LOOKING FORWARD TO BRINGING THE BEAT BACK, AND CHECK OUT OUR VIDEOS ON YOUTUBE UNDER RULERZ INC, BELIEVE ME THE MOVEMENT IS STRONG! MR. RUSSELL SIMMONS DID WHAT WE CAN ONLY DREAM OF DOING IN HIP-HOP, SO IT’S A BLESSING THAT HE’S COMING BACK TO SHOW THE INDUSTRY WHAT THEY FORGOTTEN!

      • ccwaterbound32

        no thanks.

      • BUCK-GOTTIE

        For every hater there’s three more to replace them, so one monkey don’t stop no show! Get a grip, life’s that bad that you only see the downside to everything, or you wasn’t loved as a child? How ever it goes, nomatter what you eat don’t make me shit! We’re going to keep doing what we do, while dudes play the sidelines!!!

      • ccwaterbound32

        first of all hate implies violence. did i physically threaten you? nope. did i threaten or kill any of your loved ones? nope. did i sabotage you from generating a legitimate income so you can support yourself/family? nope. I DON’T EVEN KNOW YOU! why don’t you take your own advice and get a grip! do whatcha do cuz i don’t give a frog’s fat ass either way!

      • Killuminati

        Hate definition- verb
        1.
        feel intense or passionate dislike for (someone).
        “the boys hate each other”
        synonyms: loathe, detest, despise, dislike, abhor, execrate; More
        antonyms: love
        have a strong aversion to (something).
        “he hates flying”
        used politely to express one’s regret or embarrassment at doing something.
        “I hate to bother you”
        synonyms: be sorry, be reluctant, be loath, be unwilling, be disinclined; More
        informal
        express strong dislike for; criticize or abuse.
        “I can’t hate on them for trying something new”

      • Killuminati

        Nothing implying violence in the definition,,,,go back to school mr black man

      • Killuminati

        Shits trash

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