(AllHipHop News) West Coast emcee Warren G is set to join the new campaign for Bronco Wine‘s Allure Moscato. The 120-year-old California wine company, owned by the Franzia Family, tapped the “Regulate” rapper to participate in the brand’s print, broadcast, television, and social media promotions in urban markets.
“Who would’ve known that my favorite Moscato, Allure, would ask me to be their brand partner,” says Warren. “It’s exciting to be in the wine business, and I know we can bring a lot of pleasure to our consuming audience. I’m looking forward to sharing my favorite pink Moscato with everyone.”
Allure Moscato is offered in two different flavors (Allure Moscato and Allure Pink Moscato). It can currently be purchased nationwide at retailers like BevMo!, Whole Foods, and Vons/Safeway or online.
“We’re very pleased to be working with Warren G, who has the bright, lively style of our Allure wines, and the same belief in top quality and value,” added Bronco CEO Fred Franzia. “I’m impressed by Warren G’s interest in wines, and I know we’re going to have a big success.”
The partnership between Warren G and Allure Moscato was conducted by Los Angeles-based Brand Elite, LLC. Brand Elite previously introduced Keyshawn Johnson’s XIX Cabernet Sauvignon.
“This is another wonderful tie-in for our celebrity-winery packages,” said Brand Elite president RC Mills. “We’re excited to partner with one of the largest wine companies in the world and expand our markets.”
Warren G is scheduled to perform at the West Coast Fest 2013 in Indio, California on September 21st.