Raised in Jamaica Queens, New York, Focus The Truth spent two years recording/producing tracks and music videos in London, UK. MC’ing since the age of fourteen, Focus learned the power of lyrics and how they can be used to deliver a message, rather than present largely untrue tales to reinforce stereotypes.
What sets you apart from other Hip Hop artists?
Focus The Truth My unique selling proposition is my versatility. My music is international in scope. In addition, I have the flow and smooth voice to rap over all kinds of beats. Also I’m well educated. I have a BA in English and an MBA. My street poetry is something that grows on you more and more. I am not aiming to make just one hit and bank off of that. Rather, I am striving for greatness.
Who is your target market?
Focus The Truth I market my music towards the college circuit. I’m targeting “Hip-hop heads”ages 17-40. My music appeals to those who truly appreciate the way Hip-hop used to be. Hip-hop fans who enjoy lyricism and poetry like my music. Being from Queens, I also have that street feel a lot of Hip-hop fans look for. You can put me in the same lane as a J. Cole, Kendrick more or less.
What single or project are you currently pushing?
Focus The Truth The Project I am currently pushing is my street album called “Berwick Road.” The whole project is banging. The feedback has been incredible. If we get fans to listen to the whole project there is a very high chance they will fall in love with it. The current single off of the project is “City of Angels.”
Who does your production?
Focus The Truth I work a lot with the producer Smoking Indoors from London. He does a majority of my production. I also work with some other talented producers. One is Kamo from France. He has produced some hot tracks like City of Angels and Sweet Disaster. Also, Isyss from London has produced some bangers for me. I am open to work with anyone with talent.
Which artists have inspired you and What is the philosophy by which you live by?
Focus The Truth Artists who have inspired and influenced me are Nas, Kanye West, Jay-Z, Notorious BIG,Raekwon, Lauren Hill, Pusha-T, Curren$y, Joey Bada$$, Freddie Gibbs, Kendrick, and Wiz Khalifa. And my philosophy is “Stay true to yourself and keep your circle tight.”