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50 Cent's SMS Audio Partners With NASCAR's Swan Racing Team


(AllHipHop News) Curtis “50 Cent” Jackson’s entrepreneurial empire continues to grow. His latest business venture is a new partnership between his SMS Audio brand and NASCAR’s Swan Racing.

[ALSO READ: Carmelo Anthony Partners With 50 Cent’s SMS Audio]

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“Swan Racing and its up-and-coming drivers are the perfect match for SMS Audio,” states 50. “They are as passionate for the sport of racing as we are for our audio products, and we’re confident that the music-loving NASCAR fan base is going to enjoy our headphones – whether at track or at home.”

SMS will be an associate sponsor for the team’s No. 26 and No. 30 Toyota Camrys during the 2014 and 2015 Sprint Cup Series seasons. The deal includes Swan-branded SMS Audio headphones featuring stock car drivers Cole Whitt and Parker Kligerman. SMS will also be branded on Swan vehicles and driver’s uniforms.

“Swan Racing is very proud to partner with a growing worldwide brand like SMS Audio and to include an entrepreneur like 50 Cent as part of our team,” says Swan team owner Brandon Davis. “The SMS Audio brand will be featured on both our cars and I know our fans are going to love the product.”

The Statesville, North Carolina based Swan Racing fields two teams driven by Whitt and Kliegerman respectively. They compete full-time in 36 nationally televised races in the NASCAR Sprint Cup Series.

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Parker Kligerman

“I am pumped up for this partnership to say the least, as I am a huge Hip Hop fan. I am a huge 50 fan and I rely on headphones to get me in the right pre-race mindset,” says Kligerman.

“From a personal point of view I use headphones every day when I’m doing my workouts and video gaming, so I am definitely excited about my SMS Audio headphones and promoting them to our fans,” adds Whitt.

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Cole Whitt

  • Word7

    Good move 50 get that branding out there!

    • Immortal

      Some are going to hate, but this is a power move and a half. There needs to be more black representation in NASCAR (motor racing in general), and if this is what it takes to put more of us in a realm where we weren’t even welcome 10 years ago, I’m all for it. And for those that follow NASCAR they have a program where they want minorities to become drivers like Willie T. Ribbs There are some black drivers in that program and one Latino has graduated and is driving in the Nationwide Series. And for the haters, NHRA had the same thing, and Antron Brown killed it in their pro street bike class (took home the championship), and then moved to Top Fuel Dragster and again won the title multiple times. This is what we need as a people to break the molds and stereotypes that are placed on us. Thanks Fif.

      • andone

        some will try to downplay this by labeling it as “sellin out” but imo SMS is really attempting to break barriers with this crossover… and im glad u provided that info, i wasnt up on half of wat u said… but the real reason i say that is cuz now cats cant pull the race card, good way to shut them up quick… salute!

      • Immortal

        Thank you. Now this could be the beginning to something good as long as it’s seen as a long term investment in money and expansion of the culture but doesn’t turn into a gimmick ruined by celebs trying to be cool.

  • Reblogged this on HUEY mix wit RILEY.

  • andone

    n!gg@s was laughin @ fif when andrews ducked his kiss during that racing event last yr, well hate on this… SMSaudio!

  • Dope

    Now that’s a good move. The reason why Beats is doing so fine it that you can’t see a music video by any major artist without them shown at least five times trough it.
    So if 50 wants SMS to grow this is the right way, branding.

  • Black Jay

    Until this dude makes it to the top 10 in Forbes again, he’s making “decent” money. He’s not a genius on this one. He’s dick riding off of Dre. Anybody with money can sponsor a racer. His business skills are thoroughly overrated. Where’s the G Unit brand now? In the toilet. All courtesy of 50. He’s good. Good at f*cking sh*t up…..

    • WeakSauce

      How is your money ventures doing? What your bank account looking like?

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  • TimeWillTellu1

    Might as well drain everyone i feel you. Anyone with that opportunity would do the same thing.. Headphones and music streaming showdown is the thing. Kind of like all the colas out there. (Pepsi, Coke, RC, Shasta, etc.)…People like choices and 50 got in right in time. Good luck with the venture.

  • DLOUPO

    B4 ALL U 50 CO$K SUCKAS JUMP ON HIS D1CK UNDERSTAND COLE WHITT AND PARKER WHATEVER HIS NAME IS HAS 0 WINS 0 TOP TENS AND 0 POLES IF THIS WAS THE NBA THEY WILL BE ON THE BENCH NEVER IN THE GAME WEARING THOSE BS HEADPHONES NOBODY WEARS IN STREET CLOTHES LOL WHILE LEBRON AND DURANT GOT ON BEATS STOP FALLING FOR THE TRAP 50 IS FINISH HE DID IT TO HIMSELF I GIVE SMS ANOTHER YR BFORE THAT BRAND IS OVA

    • Now normally the word “hater” is nowhere near my vocabulary cuz too many people like to use it outta context just cuz a nigga don’t like someone/somethin THEY like…but after readin this ramblin ass comment aka the world’s longest run-on sentence, it’s the only word that even comes to mind…and I actually TRIED to think of a fitting substitute just so I wouldn’t have to say it. But of course this is the type of comment to be expected from a nigga who’s allergic to periods and commas, and is scared his computer/phone might blow up if he turns the caps lock off. And before you even start with the bullshit…yeah I dig 50 but not enough to even consider myself a fan, so lemme stop you in your tracks before you even take a step in that direction.

      • WeakSauce

        MalcolmLittle just put DLOUPO on blast! Hahahaha

        “but after readin this ramblin ass comment aka the world’s longest run-on sentence”

        Funny shit hahahaaha I’m straight rolling!

  • Reblogged this on PAULDAVYBLOGnews.

  • WeakSauce

    I have to give this man his props, even if its not Gordon , Johnson or any top NASCAR driver… Fif still on that grind and trying to promote his shit as much as he can! Respect!

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